I'm not against more choices. If you think of other markets (cars, cameras, TVs, what have you), the choices that one company offers are much greater. What I don't like is when a line up is not coherent. So 5.4 and 6.1 inches for the lower end, but 6.1 and 6.7 inches for the higher end. Why? WHY? Why would anyone interested in a smaller phone more likely be interested in a phone with less features? And vice versa: Why would anyone interested in a very big phone also be willing to pay extra for the triple camera and everything? A reasonable line up looks like this: 1) 5.4, 6.1, 6.7 low end 2) 5.4, 6.1, 6.7 high end.