That's the various anti-glare and anti-fingerprint coatings being cleaned off. I'd suggest you stop using chemicals to clean your screens on future computers. I think the only solution is to clean what's left of the coatings off and have a pure glass screen with no anti-glare coating.
Going forward, you don't need anything more than tiny bit of water on a microfiber cloth to clean a screen. No high-tech cleaning sprays, no spirits, nothing. All those things do it wear-off the coatings, which results in what you see here.