My partner bought her Apple device a few months ago and has a one year subscription. Although there are several high quality programs to watch, I definitely won't be paying for my subscription in November when my free trial runs out. It is going to be interesting to see how Apple TV + develops in the future and how much more it will offer, but there is certainly a great deal of competition.
i can see Apple offering + as part of a bundle which might be interesting. What would be interesting is if Apple had a subscription for all its movies in the store, but I doubt that would happen. Sadly, the vast majority of older movies are ridiculously over-priced, that if I bought any I would feel like a real sucker. I don't think the high echelons of the Apple regime really understand how simply irritating some of Apple's services can be at times.