Never heard of that. Ever. Most new Apple customers that I know don't believe you at first that they can go to an Apple store with a problem and someone will actually help them. That concept is to many computer users completely alien.
I did, and it's true.
I'm a Apple user for decades and I welcomed the new Apple store in Amsterdam the Netherlands where I live. But unfortunately the average knowledge of most "genius" help-desk employees is very limited to put it mildly. It's great when you have simple issues with Apple products, but as soon it bypass the level of "simple" the problems start to kick in. Been busy with several employees for over an hour, two when counting the waiting time, and went home with no solution to my problem. It was not a big problem but rather an annoying one, my iTunes kept telling me it couldn't update the program's I bought, it took me (at the end) several hours to install everything again after formatting the hard drive. Several hours because not all programs that I bought came from Apple, and then you have the several settings you can't restore with a simple click on a button.
Don't get me wrong but Genius Apple Employees have an average knowledge about Apple products and the Apple phone help desk situated in Ireland is so so. Either you get an eager Apple employee that can't start helping you before you hand over registrations, proof that you have bought a Apple Care plan or you get someone whom is at least open for helping you a bit further despite if you have an AppleCare license or not.
There are many improvements I can think of when it comes to services from Apple. But, also fair, I must state that Apple does provide free courses for beginners, for using the iMac towards a base knowledge about video editing or dealing with pages. For that I do applause.