Apple Hints at iOS 18 AI Announcements Coming at WWDC 2024

[LawJolla]

"Apple plans to 'break new ground'..."

" the company is in talk with Google and other companies about integrating an existing large language model (LLM) into iOS 18"

Which is it?

 

[dannyyankou]

I'm glad Apple has made all their developer beta software free to download and install. I can't wait to test drive this.

 

[Abobrek]

Hahahahaha 🤣🤣🤣🤣 by capitalizing letters it’s a “hint”?? He also capitalized M and J. Michael Jordan is INVOLVED???!! Keep it coming Juli, your reporting is IMMACULATE. 🤣🤣🤣🤣

 

[Kach_one]

I really want to talk to Siri about stuff and not just setting timers.

 

[DMG35]

Please Apple don't make the entire OS about AI. We get it, you're behind here and need to catch up but let's not pretend you invented AI like you pretended that 5G was some new concept when you finally launched phones with it.

 

[DMG35]

Hahahahaha 🤣🤣🤣🤣 by capitalizing letters it’s a “hint”?? He also capitalized M and J. Michael Jordan is INVOLVED???!! Keep it coming Juli, your reporting is IMMACULATE. 🤣🤣🤣🤣

Seriously? The M is capitalized because its the beginning of the sentence and June is because its supposed to be. He clearly intended to capitalize the A and I for AI.

 

[backstreetboy]

You can tell Apple feels the pressure to not appear behind on AI. It’s un-Apple like to use buzzwords like this or have Tim Cook announcing features like generative AI before a product launch or before WWDC.

Lol what pressure? Gemini's launch was a failure https://www.theverge.com/2024/2/21/24079371/google-ai-gemini-generative-inaccurate-historical and the mobile app is still a beta product https://www.androidpolice.com/google-gemini-further-impressions/ with Google Assistant just limping along https://www.reuters.com/technology/...tant-software-other-parts-company-2024-01-11/ on its last legs https://9to5google.com/2024/01/11/google-assistant-feature-removal/ soon to join the graveyard https://killedbygoogle.com/.

AI couldn't save M$ Bing https://www.theregister.com/2024/01/18/bing_ai_search/ and now M$ is throwing everything behind Copilot. It's even going to replace the start menu
https://www.pcworld.com/article/2115354/nadella-copilot-is-the-new-windows-start-button.html. Lol changing the start menu worked so well for Windows 8.

Meanwhile, Amazon Alexa is losing money https://arstechnica.com/gadgets/202...failure-on-pace-to-lose-10-billion-this-year/ and cutting jobs https://www.cnbc.com/2023/11/17/amazon-cuts-several-hundred-jobs-in-alexa-division.html.

OpenAI had its own Apple / Steve Jobs moment late last year.

 

[redbeard331]

Lol what pressure? Gemini's launch was a failure https://www.theverge.com/2024/2/21/24079371/google-ai-gemini-generative-inaccurate-historical and the mobile app is still a beta product https://www.androidpolice.com/google-gemini-further-impressions/ with Google Assistant just limping along https://www.reuters.com/technology/...tant-software-other-parts-company-2024-01-11/ on its last legs https://9to5google.com/2024/01/11/google-assistant-feature-removal/ soon to join the graveyard https://killedbygoogle.com/.

AI couldn't save M$ Bing https://www.theregister.com/2024/01/18/bing_ai_search/ and now M$ is throwing everything behind Copilot. It's even going to replace the start menu
https://www.pcworld.com/article/2115354/nadella-copilot-is-the-new-windows-start-button.html. Lol changing the start menu worked so well for Windows 8.

Meanwhile, Amazon Alexa is losing money https://arstechnica.com/gadgets/202...failure-on-pace-to-lose-10-billion-this-year/ and cutting jobs https://www.cnbc.com/2023/11/17/amazon-cuts-several-hundred-jobs-in-alexa-division.html.

OpenAI had its own Apple / Steve Jobs moment late last year.

Alright!!

 

[sw1tcher]

In a tweet, Joswiak said that the WWDC 2024 event is going to be "Absolutely Incredible," and he deliberately capitalized the first two letters of each word, AI.

What if the capitalized A and I in "Absolutely Incredible" is a reference to the concessions and changes Apple plan to make in iOS 18 to appease the DoJ in their Anti-trust Investagation of Apple.

Alternative app stores/sideloading, alternative in-app payment methods, no more anti-steering,... 🤟

That'd be a courageous move.

😂

 

[bigjnyc]

I'll believe it when I see it.... I fully expect it to be some half baked attempt at implementing AI that's not really all there, and not really all that useful because they felt the pressure to have something..... Of course they will use buzz words and make it seem like its the best thing ever created in the history of AI....

 

[MrTemple]

You can tell Apple feels the pressure to not appear behind on AI. It’s un-Apple like to use buzzwords like this or have Tim Cook announcing features like generative AI before a product launch or before WWDC.

Wut? Apple does exactly this before every WWDC, every iPhone announce event, etc. This has been their playbook for years:
- coyly hint at features on social media posts
- announce feature-area/tech focus in an industry interview

Very strange comment.

 

[contacos]

Seems a bit rushed and not very „we wait until something is ready instead of being first“ Apple and more like „crap, we missed the plot and now we gotta hurry“

 

[skiguy45]

Sounds like they are going to storm the Capitol

 

[MrTemple]

As long as Siri can answer my questions without directing me to my iPhone… I don’t care about the rest.

Right?!

One thing LLMs are fantastic at is understanding the intent of what the user is saying, then formulating a response which satisfies* each facet of that request.

Like truly, they are MINDBLOWING at that. It's the biggest quantum leap in technology interface we have ever seen.

Which is the one thing Siri is absolutely the WORST at.

Honestly with zero changes to Siri other than the above, it will be incredible. You could give it complex multi-step instructions for using only the tools/actions it currently has access to, and it would be game-changing. Add in some new features and...

I'm very optimistic. Hopefully it will be here this year, announced to come out with the next iOS 18 (or more likely 18.2).

(* Satisfaction includes accuracy of course. LLMs are already plenty accurate enough to interface with subset of defined events, like Siri's capabilities. But the 'general knowledge' or chatbot fact-retrieval accuracy will be a different story. Fact-retrieval accuracy of LLMs today, which is basically the first birthday of useable customer-facing LLMs, is not yet better than googling. But there are many approaches already underway to automatically correct/vet LLM responses. Within a few years the responses will be as accurate at finding the truth as the very best and most discerning of us who look for answers on Google.)

 

[redbeard331]

I hope iOS 18 is more than just AI everything

This.

I always wonder what way they could go to give us something new, fun, futuristic, and pleasing to the eye. I always liked the live tiles on the windows phones, wish Apple would do something similar with a modern Apple design to it. It took Apple forever to give us home screen widgets, and when they did they took away the interactivity, and brought that back with iOS 17. But they are still so limited and boring, their own music widget only has a start stop button, you can’t even skip tracks from the widget.

I look at stuff like this that was working over a decade ago, imagine what Apple could do with the power of the latest chips??

 

[mdnz]

You can tell Apple feels the pressure to not appear behind on AI. It’s un-Apple like to use buzzwords like this or have Tim Cook announcing features like generative AI before a product launch or before WWDC.

They were caught with their pants down and now they have to embarrassingly outsource it.

 

[Seoras]

Given how much more code I now write, and how much faster and more productive I am, with GPT4 next to Xcode, I'm really interested in seeing at this years WWDC how (not if) they've integrated it into Xcode to make app development magnitudes faster. GPT4 is like having your own team.
It even has me wondering when the last WWDC will occur? If AI continues to evolve as it has then it wont be long before you just describe an app and it writes the whole app for you.

 

[thefredelement]

WWDC ‘22 Minor features
WWDC ‘23 AVP
WWDC ‘24 3rd party AI

WWDC is dead

 

[Harry Haller]

They were caught with their pants down and now they have to embarrassingly outsource it.

Tim leaps on the caboose of the AI hype train as it speeds into the distance.
Apple AI will be incredible, huge, super easy, great, wonderful, fantastic, really awesome, really nice, remarkable, beautiful, amazing, wonderful, fabulous, magical...ad infinitum.

 

[TVreporter]

Waiting for someone to say the wave forms through the letters spells out "Jobs Returns in AI Form!"

 

[MrTemple]

Given how much more code I now write, and how much faster and more productive I am, with GPT4 next to Xcode, I'm really interested in seeing at this years WWDC how (not if) they've integrated it into Xcode to make app development magnitudes faster. GPT4 is like having your own team.

Yes! Uncountable hours of writing boilerplate saved. Or hours spent ramping up on some obscure bit of tech you need to achieve something simple.

My favourite lately is having it write unit tests. And the data to feed into it. Review the test and data as you would if it came from any junior dev and you still save so much time.

 

[rforno]

Apple will probably announce its innovative AI features will automatically pick and insert beautiful emojis based on the content of a text message -- which will 'help users in their daily lives' I'm sure....

 

[anthogag]

aBSOLUTELY iNCREDIBLE 🤪

 

[QuantumEraser]

Just jumping in here, but for all the folks with negative views on Apple's AI ambitions, I wonder what product Apple should produce that would indicate they are are not falling behind or leaping frogging ahead? Those ChatBots are cool from OpenAI but what value, outside of entertainment, are they bringing? Sure people are using them to write better or edit their writing (10x more efficient at your job!), "aid" their online test taking, help teachers "catch" students who are submitting AI generated test answers and copy other people's work that was used to train their LLM. But what value is that? Of course, I see the potential of AI and it will potentially be enormously powerful and disruptive to work people do today. So given these challenges, where is the value to the consumer and society (no sarcasm)? Open AI started as non-profit but surprisingly! changed to for profit. The "Godfather of AI" Geoff Hinton left Google becuase he was worried! about the rush into AI without considering it's impact on society. What I see is that the biggest cheerleaders for AI don't neccesarily have your best interests at heart. There are wealthy people hyping and pushing alot of money around into AI and if things go south, well, they'll be fine. I would ask ChatGPT who the likely losers will be in that scenario but I am not sure I need AI to generate that answer.

 

[Rogifan]

The way Apple execs can’t stop mentioning AI now is kinda cringe. I liked it better when Apple avoided jumping on whatever the latest trend/fad was. This seems like all about pleasing Wall Street sell side analysts.