I think what we’re experiencing is the fact that, predictably, the rest of the industry has caught up, largely by taking Apple’s example of a non-industrial look and feel of both hardware and software. The second thing is that every OS has become more complex. It’s had to. Evolution happens, and we do insanely more with our circuits than we used to. Back with System 7, you’d type a paper (using justified, font-driven black letters on a white screen...wow!) or play Dark Castle, and it was easy to stand out from the crowd. I don’t think Apple‘s operating systems are any more complex or buggy than Windows, and what household uses Linux fcol? This does mean that it’s easier to consider non-Apple stuff, but: especially in mobile the cost gap has closed, still need to consider ecosystem integration as computerization expands into more things to use it for, and, again especially in mobile, who will you trust with your data? I still go with Apple.