Candy Crush Saga Has Trademarked Candy

[jkcerda]

Candy Crush Saga Has Trademarked Candy And Apple's App Store Is Helping Enforce It


According to a report by Jim Squires in the GameZebo blog, a developer named Benny Hsu, who makes a game called All Candy Casino Slots – Jewel Craze Connect: Big Blast Mania Land (quite a keyword-stuffed mouthful!), got such an email from Apple. “Lots of devs are frustrated cause it seems so ridiculous,” says Hsu. Developers are being asked to remove their apps from the App Store or prove that their gams do not infringe upon the Candy Crush trademark.


When Hsu contacted King.com, expecting an apology for the mistake, their paralegal answered him, “Your use of CANDY SLOTS in your app icon uses our CANDY trade mark exactly, for identical goods, which amounts to trade mark infringement and is likely to lead to consumer confusion and damage to our brand. The addition of only the descriptive term ‘SLOTS’ does nothing to lessen the likelihood of confusion.”

http://www.forbes.com/sites/anthony...y-and-apples-app-store-is-helping-enforce-it/


interesting, the draw back of course is that Apple is backing them.

 

[TouchMint.com]

King.com or whoever they are can go screw themselves.

They basically just reskin other peoples apps and then spend tons of money on purchasing downloads to get to the top. Once they are on the top spend tons of money on marketing to stay up there.

 

[Jessica Lares]

Good, the less of those apps in the top 200, the better.