Meta-data. Thanks for the taxi analogy. That is superbly illustrative. I hail a taxi, he logs my place and time of entry, my place and time of exit. No name is mentioned, but meanwhile, CCTV cameras and my (likely) smart phone is logging my movements via GPS mapped to my phone number courtesy of my carrier. But yeah, not my personal data, no name is mentioned (wink, nod).The carriers are selling their data, not our personal data. The data they are selling is about where and when the carrier sends/recieved data.
Taxi analogy. I can track where my driver goes and when and who he picks up and drop off. That is my data and I can sell it.
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