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FMCG brands and ΒΤL activations & social media
- Thread starter zoran
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FMCG abbreviation fast-moving consumer goods: [as modifier] : the FMCG sector.
Source: Apple Dictionary
Below the Line
Below-the-line advertising (often referred as Below the Line promotion/ Below the Line marketing / BTL marketing / BTL advertising) consists of very specific, memorable and direct advertising activities focused on targeted groups of consumers. Often known as direct marketing strategies, below the line strategies focus more on conversions than on building the brand.
Below the line marketing include direct marketing strategies directed to specific target groups and focused on conversions rather than building the brand.
Source: https://www.feedough.com/atl-btl-ttl-marketing/
Also:
Brand activation and its role in driving consumer engagement and awareness
Source: Apple Dictionary
Below the Line
Below-the-line advertising (often referred as Below the Line promotion/ Below the Line marketing / BTL marketing / BTL advertising) consists of very specific, memorable and direct advertising activities focused on targeted groups of consumers. Often known as direct marketing strategies, below the line strategies focus more on conversions than on building the brand.
Below the line marketing include direct marketing strategies directed to specific target groups and focused on conversions rather than building the brand.
Source: https://www.feedough.com/atl-btl-ttl-marketing/
Also:
Brand activation and its role in driving consumer engagement and awareness