Seems very similar to Dodocase--appears they are emphasizing the secure grip of their case (vs. ongoing reports of the initial foam corner pieces of the Dodo failing over time). I like that there are some different choices in appearance but the rise with the cover open doesn't seem as high as the Dodo (I have one and I wouldn't want it to be any lower personally--perfect for typing) and I don't like the lack of a full cutout for the speaker---don't think their AudioFlow sound ports will work as well.