Still not 5nm or even an SoC with an iGPU that has better than Intel iGPU performance
![core-ultra-family-crop.png]()
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Intel now has "Ultra" chips
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Intel and Microsoft are two of the worst-managed giant companies around. It's impressive.
Its so obvious that Intel is using Apple's nomenclature so that clueless consumers will be confused and buy their chips instead of the Apple Silicon chips 
IDK, Superlatives have always been used in marketing. Especially if we're talking about touting performance. lol.
What a stupid name. I'd rather go back to iStill not 5nm or even an SoC with an iGPU that has better than Intel iGPU performance
![core-ultra-family-crop.png]()
The rebranding itself should indicate how worried Intel actually is regarding Apple Silicon. It feels like a lame attempt to capitalize on "ultra" branding, and it could be a way to restart their numbering scheme
If Apple trademarked anything including the word "Ultra" for it's SoCs, they could (in theory) have a trademark case against Intel for this one.
If Apple trademarked anything including the word "Ultra" for it's SoCs, they could (in theory) have a trademark case against Intel for this one.
Pat Gelsinger is actually quite competent. He’s got a very large ship to turn around now though.
Still not 5nm or even an SoC with an iGPU that has better than Intel iGPU performance
![core-ultra-family-crop.png]()
News of Intel Core Ultra arrived at the end of April, well before the premiere of the M
In this (rare) case, Intel scooped Apple on CPU naming claims.
I heard about this on the LTT podcast. I think it's definitely related to Apple's naming scheme. If lucky, Intel will confuse customers into thinking it's the same or similar... What ever happened to i3, i5, i7? That was easy. Didn't even know there was an i9.. since when?!
Since 2017. Apple had it as an option in the iMac 5K, Macbook Pro 15" and Macbook Pro 16".
Intel Core i9-7900X review: The fastest chip in the world, but too darn expensive
When eight-core Ryzen costs £300, do any of these new Intel chips make sense?
News of Intel Core Ultra arrived at the end of April, well before the premiere of the MK2 Ultra.
In this (rare) case, Intel scooped Apple on CPU naming claims.
Hmm and the M1 Ultra, March 2022?
It seems just a branding land-grab.
