You may be missing the point. That video isn't about people who wait in line because they want an iPhone. It's about the Chinese black market scarfing up as many 6s as they can so they can be sent back to China and resold, thereby depriving the other people in line from getting the phones. If it were just people who wanted to wait in line to get a phone for their own use, then that's one thing. But it isn't.
And it's more that just that. These same people are butting in line, selling spots in line ahead of them, and doing all kinds of things that are disruptive, unfair, and unsafe. Fights have broken out because of this. It is hardly the kind of environment Apple wants to see, even though they manufactured a lot of this hysteria to begin with.
Apple are the ones who created this hype and demand and then failed to Supply.
Apple are the ones who didn't make sure they had the required regulatory approval To release in China on launch
Apple are the ones who did not devise a system or policy to prevent this.
In their dealing with Apple, these people broke no laws, they paid full price for these phones and it's absolutely none of your business what they do with them after purchase or why they bought them in the first place.
You, unlike them have options
You can preorder direct from Apple.
You can preorder from a carrier
You can line up at one of the much shorter non Apple retail shops
You can be more dedicated and get in line earlier at an Apple Store.