Lima's studio is a mini Mac museum. He has 35 Macs -- from the Lisa to the Cube -- on display in the front foyer. He constructed the studio's reception desk from a stack of 15 working Mac Classics.
"My clients love it," he said. "Everyone in this industry -- art directors, designers -- use Macs. They come to the studio and spend half an hour looking at my collection. They say, 'Look at this, I had one of these.'"
Lima's photography studio runs on Macs. He has nine state-of-the-art Macs -- three PowerBooks, four Power Mac G4 workstations, a couple of iMacs and an eMac, used mainly for scanning and digitally manipulating images.
A Mac controls the studio's unique lighting system -- a custom setup resembling a theater's lighting rig. Lima furnished an entertainment lounge next to the studio with a couple of plump sofas, a big-screen TV and an iMac-driven sound system.
"I am a Mac freak," Lima said. "Every time I buy a new Mac system, I just could not sell the old one, so I start collecting them. It took me five or six years, and I'm still going."