Re: Why?
Originally posted by MacAztec
Why would they move away from conventions? Dont they like to suprise people? Thats why I (we) go to conventions.
I am going to MWSF, and I am going to be at the doors on the very first day. I will have no clue of what to expect. Hell, I love the feeling when you go in and people rush to see whats new
Yes, Apple likes to surprise people. When Apple surprises people they are able to sell their old models right up until the day new models are announced. This desire to surprise their customers with updates is why Apple is reportedly moving away from convention keynote announcements and onto a convention-independant announcement schedule.
And, yes, while the Wintel world lives by (often broken*) promises and detailed roadmaps, it does so because there really is no reason to sell anyone on buying something today when you know they'll be buying it anyways tomorrow, and the constant state of advancement in technology guarantees that waiting a day or two days you'll still be in the same boat as had you bought today. Apple, however, is a single company with a single product range, so advancements are not constant, and it can not absorb the ups and downs of demand as easily as Wintel. Thus, Apple lives by the surprise, and keeps their finances flowing at a fairly constant rate if and only if those surprises succeed. This is, of course, why Apple has taken to suing and prosecuting those who let the cat out of the bag early: it has a real and significant impact on their bottom line when the "surprise" element is taken away.
Currently, Apple sales slow to a halt around convention time as "everyone knows" that there are going to be cool new things coming out and that prices on existing hardware will likely go down or new features will be added. "Everybody knows" that it is a bad idea to purchase a new Mac on January 6th because it will be obsolete January 7th.
Apple likes to surprise its customers. Thus, it is moving towards releasing products between conventions and merely describing/sales-pitching the products at the conventions themselves.
A surprise isn't a surprise if everyone knows when it will be, what it will be, and where it will be.
* Interesting fact. Only one company in the PPC/WinTel world has a corporate directive that says that any promise it makes to a customer must be met, no matter what the cost. Any guess who? That's right: IBM. It's Second Directive, issued by Watson himself in the 1950s, and still followed. I don't think Motorola is quite so idealistic. It is, however, sad that such a commitment to integrity means little against the price-gouging and vaporware tactics of the rest of the industry ...