Thanks guys, much appreciated ;-)
A couple of additional things that might throw you off:
When the app goes into review, it might take a decent amount of time, even a day or so to get released (assuming there’s not any issues). Once you’ve had an app in for some time, it at least _seems_ like subsequent updates push through the review process very quickly (or in our case, additional variants of the same app).
Once it’s “available” in the app store, it will take a day or two for it to show in search results. Not an issue if you want to provide a direct link (like on a website, or in an email), you can snag that from iTunesConnect, there’s a ‘View in App Store’ link.
If you do get a denied, don’t sweat it, most developers have run into this. If you read the reason carefully, it can be as simple as updating the meta-data (that in some cases doesn’t even require a re-submit), but even if it is code or implementation related reason, there’s usually an easy to solve it once you shrug off the app rejection. We had a couple of cases where it wasn’t the code, but the way the feature was exposed (it had to do with a UIWebView vs. opening Safari).
