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fwmireault

Contributor
Jul 4, 2019
2,160
9,237
Montréal, Canada
There are too many articles that predicts the death of Apple, and this one use the same narrative as the others. This article address some legit concerns and critics about the company's practices in the past few years, but in my opinion, it glorifies too much the Jobs era. Apple is certainly driven by profits in 2022, but so was it ten or twenty years ago. Jobs was just better to sell products and gave a more human and inspirational approach than Cook, but he was also driven by profits.

Regarding innovation, I don't think it's fair to pretend that Apple is not innovating anymore. Jobs died in a period where there was still a lot of room for improvements in the iPhone lineup. I'm not sure that he would have done much better with a mature product like the iPhone in 2022. In the Cook era, we've got Apple Watch, M1 Macs, AirPods, services, we will probably get AR/VR headsets and maybe a car. Apple was rarely the first of anything, there were touch phones before the iPhone. But they've been known to take existing products from the competition and push them way further. That's arguably what they did with all the aforementioned products.

Finally, regarding the departure of Ive, I think that a fair share of people here are happy that Apple give more importance to function over form. Ive was a genius and certainly contributed to Apple's success, but he is also responsable of some of the worst products regarding usability.

Cook is not perfect, far from it. But this narrative where everything was perfect under Jobs and everything will fall under Cook is annoying. He is not as inspirational than Jobs, and yes maybe we are less excited by new products since Jobs is gone. But I think that, for the better and the worst, Cook is less stubborn than Jobs and more sensible to what customers think and want. Under his leadership, we got bigger iPhones, a repair program, public excuses for Apple Maps in iOS 6, the comeback of MagSafe, HDMI, SD on Mac, etc. Not sure we would get any of that under Jobs.
 

TightLines

macrumors 6502
Jun 10, 2022
338
464
Interesting article with many good points. As an Apple customer since the first McIntosh, I too feel the magic is gone. Thoughts from the group?

The article is a very good depiction of whats going on except they avoid calling it for what it really is… After Steve, they had decided to let the dark elements within the power structure of Apple, which is primarily driven by the Wall Street parasites who have offices in both Cupertino and place like the “vampire squid headquarters“ in NYC, start running the show and influencing where the resources get devoted. And instead of where Steve would have placed the priority, these dark side people have decided to do to what they have… and that has caused a massive amount of brain drain and the creative and innovative juices that Apple has always thrived on, is quickly being depleted. I just wish the authors that write these articles would actually go out and call things for what they really are instead of trying to not offend or insult the parasites.

But in general, the author has it right… Apple can’t continue down this path... And even if they try to take advantage of the emerging consumer market coming out of China and India, their legacy won’t carry them… they have lost their way, and the only way to get their mojo back is to eject the Wall Street mindset, and banish them from any role in the running of the company… and let the real money makers come back in and run the show. This happened once before in Apple’s history… they let a sugar water sales team run Apple damn near into the ground… only saving grace back then was they had a Steve they could bring back in and turn things around… they don’t have that anymore… who can be t he next “Steve”? Would it be Jonathan Ive? Only time will tell, but we know one thing for certain… Tim Cook can’t fill the shoes Steve left to him… and frankly, I don’t think he even has tried.
 

TightLines

macrumors 6502
Jun 10, 2022
338
464
Wow - this posting fell off page 1 of the most recent very quickly, even though its less than a day old and has had activity… is it possible these types of articles receive a little help keeping them out of view and off the first page? Perhaps a little marker that rates it way down and there and makes it an “out of site, out of mind” type of thing?

Anyone else notice that, or is it just me??
 

wonderings

macrumors 6502a
Nov 19, 2021
670
562
Isn't Apple regularly making record profits? I am quite positive they are not going anywhere for a long long time. I do agree with the article though, the company is not the same as it once was and the innovation really has died. He stated the same thing I think about each new iPhone release. There is nothing really that great or new, just better cameras and a few features that I don't care about.
 

TightLines

macrumors 6502
Jun 10, 2022
338
464
Isn't Apple regularly making record profits? I am quite positive they are not going anywhere for a long long time. I do agree with the article though, the company is not the same as it once was and the innovation really has died. He stated the same thing I think about each new iPhone release. There is nothing really that great or new, just better cameras and a few features that I don't care about.
It’s not just about phones… they can’t let that box them in… it is innovating and creating other products beyond the phone… the software being used on a phone is a good place for innovation to shine, but thats been lacking for some time too… we will see what 16 brings at the end of the day…

They have lost their mojo - with the M1 and soldering/locking down the traditional user replaceable/upgradeable parts is another thing that pushes people away… perhaps only a small segment, but an important segment… those are the most loyal of loyal Apple fans… lose them, you quickly become unraveled… cause the next batch of consumers are very transitory… and could care less if their phone or whatever it is has an Apple logo on it….
 

wonderings

macrumors 6502a
Nov 19, 2021
670
562
It’s not just about phones… they can’t let that box them in… it is innovating and creating other products beyond the phone… the software being used on a phone is a good place for innovation to shine, but thats been lacking for some time too… we will see what 16 brings at the end of the day…

They have lost their mojo - with the M1 and soldering/locking down the traditional user replaceable/upgradeable parts is another thing that pushes people away… perhaps only a small segment, but an important segment… those are the most loyal of loyal Apple fans… lose them, you quickly become unraveled… cause the next batch of consumers are very transitory… and could care less if their phone or whatever it is has an Apple logo on it….
I agree, I was commenting on something specific in the article that mentioned the phones. There are still a few little good things that come out, but nothing earth shattering. One I am looking forward to is being able to use my iPhone 13 as my webcam for my MacBook Pro. Not so much for the camera quality as my M1 Max camera is great! I want to be able to use the wide angle lens in a tight room, this will make that simple and easy and free ultimately as I will 3D print a clip to mount this on my MacBook Pro. These are small things though, and they are nice, but they do not replace the big things we came to expect from Apple.

The anti consumer practices of Apple are awful and am always amazed how people defend Apple on this. Apple plays it slow in everything now, and when they do bring out something everyone else has had for years they tout it as the best thing ever.
 
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planteater

Cancelled
Feb 11, 2020
892
1,680
The author of that article has no idea what will make a successful company in the next dozen years. Yes, he is cluelessly out of touch with reality.

Apple will thrive. Apple is doing everything right that counts. It supports going to net zero carbon footprint of which it will succeed. It supports social initiatives that please investors and the globalists. It pleases it’s customers with products they want. It will mostly quietly accept governments demands. Yes, Apple has a bright future.
 

wordsworth

macrumors 6502
Apr 7, 2011
306
269
UK
Hmm. A bit of a lightweight article, I feel. It is surely unrealistic to expect personal computers, phones and similar consumer technology products, incredibly sophisticated as they have become in a relatively short time period, to endlessly evolve in radical and/or revolutionary ways as though it is entirely natural and in adherence to some sort of technological-industrial 'law'.

How much more do I need from a computer when I simply use it for office work, creativity via text, plus e-mailing, web browsing and streaming? A Mac Studio would be an absurdly over-spec'd tool for my own current needs and, I imagine, for millions of others, too. If, however, I and others have significantly new needs that are not currently addressed by existing technology, then presumably the likes of Apple will eventually offer their solutions to address such needs.

Other tools (what will the next Mac Pro offer, for example?) are designed for more demanding users, but nevertheless overall it is an established environment populated by predictable users and their predictable requirements.

Yes, I miss the thrill of Steve Jobs extolling the virtues of his then-underdog computer company and how it was confounding the status quo with its latest products, and how as an Apple computer user I was in a comparative minority who 'knew better' than the rest, even as we evolved, as users, with the company. But those days are gone. The fact that the iPhone and iPad have turned many, many people who were once only familiar with Windows PCs into Apple computer users, too, is widely evident these days, and a result of Apple doing what it does very well indeed. Apple became so good that it became mainstream. No small achievement.

If you believe Google, then the metaverse is the next significant environment (aka market) to be capitalised upon. Frankly, having had the Facebook world in which we re-learned the conversational currency and values of the playground, though to our disadvantage, I find it difficult to swallow the metaverse concept of 'let's all play pretend' as though we were all three years old (though without requiring the powerful imagination commensurate with that age, due instead to being spoon-fed by our metaverse 'supplier'). No thank you.

Until the next big thing, whatever that might be (and don't hold your breath), we can probably expect more of the same albeit even further refined. And specialist users will be the ones to benefit most from such (sometimes impressive) incremental refinements. For the rest of us, nostalgia and a reliable tool of choice must suffice. Until the next big thing. We're not owed it, though. So be patient.
 

TightLines

macrumors 6502
Jun 10, 2022
338
464
The author of that article has no idea what will make a successful company in the next dozen years. Yes, he is cluelessly out of touch with reality.

Apple will thrive. Apple is doing everything right that counts. It supports going to net zero carbon footprint of which it will succeed. It supports social initiatives that please investors and the globalists. It pleases it’s customers with products they want. It will mostly quietly accept governments demands. Yes, Apple has a bright future.
Gosh - that almost read like a Wall Street funded talking points memo coming out of some PR firm hired by the vampire squid… but, who am I to argue with what you want to believe? I am speaking from a IMHO standpoint myself, and you’re welcome to yours just as I am mine… we will see which point of view plays out if things reman the same. It will be a long drawn out, and painful process from either… things like this don’t change overnight…
 

Jonathan.T.Harpur

macrumors member
Mar 9, 2022
64
43
SionMills Northern Ireland
it just my thought but I find that as some one who upgrades once there current devices are no longer supported still find the magic in there products and invasion in them

I think people who upgrade there's to the newest thing every year don't let time pass to see true invasion but that's just what I think :)
 
Last edited:

mox358

macrumors 6502a
May 22, 2002
555
407
Indiana
This article is click-bait. It for sure sounds like a Wall Street person who just doesn’t “get” how Apple works and who just finished reading “After Steve”. Apple has had a lot of success over the past decade and that includes the Watch, which is by far the best wearable that exists. The truth is we were spoiled - Apple was in the right place to usher in several big products back to back. That doesn’t happen all the time though. We’ll see big innovations again though.

Jobs did pour a significant effort into Apple University to help train the next generation of Apple employees / leaders when he would not be around. Saying he planned to kill Apple because he didn’t personally select an employee and train them to be mini-Steve is insane.
 

antiprotest

macrumors 601
Apr 19, 2010
4,051
14,280
We should assume Apple will die eventually. But I do not think Apple will die until some other company comes out with paradigm changing tech that makes Apple (and others) irrelevant and that Apple cannot copy quick enough. And I don't think something like this will happen anytime soon. Will it be 10, 20, 50 years? Hard to say.
 

Freeangel1

Suspended
Jan 13, 2020
1,191
1,753
boy how I miss the osx desktop look from 2011 and before.

all this translucent menus of mimicking IOS bother me.

MISS OSX Maverick !!

I use to talk to Steve Jobs by email from my iPhone. He answered back every time.

Even one late night in the bathroom of a TGI Fridays restaurant !!

No Joke. Totally TRUE

I even asked him for a Job by email.
 

svenmany

macrumors demi-god
Jun 19, 2011
2,059
1,335
Wow - this posting fell off page 1 of the most recent very quickly, even though its less than a day old and has had activity… is it possible these types of articles receive a little help keeping them out of view and off the first page? Perhaps a little marker that rates it way down and there and makes it an “out of site, out of mind” type of thing?

Anyone else notice that, or is it just me??

Just you.

-- EDIT --

Please add :)
 
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planteater

Cancelled
Feb 11, 2020
892
1,680
Gosh - that almost read like a Wall Street funded talking points memo coming out of some PR firm hired by the vampire squid… but, who am I to argue with what you want to believe? I am speaking from a IMHO standpoint myself, and you’re welcome to yours just as I am mine… we will see which point of view plays out if things reman the same. It will be a long drawn out, and painful process from either… things like this don’t change overnight…

Going forward you can't pick winners and losers in the business world by technical merits only. That was the way it was in the past. That will not be the way it is in the future. My assessment of that has nothing to do with my personal believes or desires, I'm only pointing out what's happening on the ground.

Take Tesla for example. They are hitting on all technical cylinders, but I'll step on on the limb and say in 20 years the company will either not exist, or be reduced significantly, or gutted in some way. Why? Not due to technical merits, but due to them not playing the game that is required of them. When Bill Gates shorted Tesla, the writing became very clear what Tesla's future was. I dumped my stock as quick as I could when I found that out.

On the other hand, Apple won't encounter the same type of issues. The author of the posted article isn't seeing clearly.
 

nvmls

Suspended
Mar 31, 2011
1,941
5,219
The author of that article has no idea what will make a successful company in the next dozen years. Yes, he is cluelessly out of touch with reality.

Apple will thrive. Apple is doing everything right that counts. It supports going to net zero carbon footprint of which it will succeed. It supports social initiatives that please investors and the globalists. It pleases it’s customers with products they want. It will mostly quietly accept governments demands. Yes, Apple has a bright future.
And you almost actually believe all that, good one.
 
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