I saw your post, but I was already in the middle of updating the site, because I was not so happy with the solution inside the 'your website' cell. It's updated now.
You don't think it's that intuitive. Well it's hard to measure on a scale, which is the most intuitive. But if you can find these targets, it's intuitive 'enough' for you to navigate the website, which is more than can be said for a lot of websites out there. This is our goal.
It's not that intuitive. Why can't I click anywhere in the cell and activate it? It only works when you actually click on the text.
We like to do SEO things, like tags etc. But we do not design the website around it. Instead we make it for the humans who will actually use the site first, and think of SEO second.
That's a good way to make sure nobody can find your website. And it's terribly inefficient.. you're increasing the amount of work you need to do if you don't just build correctly from the start. That's like putting down some bricks, building a house, and then deciding when you're about to put up sheetrock that you want to pour a concrete foundation.
We never thought for a second, that a brand new concept would be praised or even accepted by the contemporary web design industry. That's just not how things work. But we are making a bet that the users will prefer something way more easy.
To be completely frank, nothing you have here is a "brand new concept". It's a decent GUI but nothing that we haven't seen before (Windows 8 start menu?). The execution is lacking though. You need to read some books on modern content strategy (and how it pertains to responsive design, of which content hierarchy and highlighting vital content are critical aspects), the philosophy of web design, and designing for the new IOT web. The desktop portion of the web is shrinking every day. Companies that don't design for the new web are going to be out of business in a few years.
It looks and works just like the desktop, on an iPad. We agree with Apple that websites should not be designed specifically for mobile devices. But as an example we disagree with Apple's fundamental website navigation.
Apple disagrees with you. You've repeated this a few times but it couldn't be further from the truth. Apple started pimping web apps and mobile websites right after the iPhone came out. Remember around the release of the original iPhone and iPhone OS 1.0, over a year before anything related to the App Store and native 3rd party apps came about?
Now Apple is teaching responsive design courses at WWDC. They're all about mobile web apps and responsive web experiences. You can bet we'll be seeing a new responsive Apple.com in the near future.