I object to MacRumors' continuing coverage of Twitter's feature changes, corporate drama, and CEO statements.
Journalists overestimate the importance of Twitter because it's where they spend much of their professional time, and I'm afraid that's causing the drama on that platform to infect the journalism of MacRumors. I suppose there's some excuse when the topic is
specifically Apple-related, so
coverage of the CEO's unhappines with Apple's alleged ad spending on the platform and
the difference between in-app and on-site costs for Twitter services are defensible on their face, even if the former perpetuates the very modern journalistic fallacy of simply amplifying what someone said in a social media post. In short: broadly speaking, a headline that contains the phrase "Elon Musk claims" should be raising internal editorial red flags.
More to the point: in case you haven't noticed, Twitter's new CEO is posting things that are adjacent to transphobia, conspiracy theories, and extreme right-wing politics. Coverage of his statements and his company now carries the unwashable stench of these themes. They create an enormous amount of engagement, as you've surely noticed, but it's all of the wrong type: it's
negative engagement, the type that keeps people indignant, angry, rage-filled, but that ultimately keeps them clicking. The MacRumors editorial team is, by default, endorsing this kind of engagement by continuing to cover Twitter as they do.
I urge you to make a different choice going forward. MacRumors has the best design of the main Apple news sites but, increasingly, its front page is littered with off-topic stories that stoke negative engagement.