iOS Why is nobody buying anything in my app?

[moonman239]

I have one app in the App Store, which is free. This app uses an in-app purchasing model to unlock new levels in a game. Specifically, once a preschool child (the user) passes Level 2, they are given the opportunity to continue to levels 3-8 after a parent purchases them.

I now have over 300 app units downloaded over the past month, with more from previous months. But I still have no sales.

What are some possible reasons why I have no sales, and how can I rule those reasons out?

 

[casperes1996]

For a free game, it's normal for less than 2% of the download-base actually spending a dime on it. I would imagine the number even lower when it's not an adult who can just go and impulse buy it, but a kid who has to go and ask permission

 

[D.T.]

People are so resistant to spending money on an App, I'd suspect they get what they can get out of it for fee, and vs, buying the additional levels, they just search out another free option.

You'd have to have something really compelling for user retention, if that has costs associated with it. How much do levels 3-8 cost? Is it a per-level price, or a single price for all 6? Are levels 1-2 robust enough that the paid levels represent good "value"?

 

[lineengraver]

Just try to use Firebase Analytics to detect last stage of the purchasing process, when it is completed. You will see many happy users.

 

[moonman239]

People are so resistant to spending money on an App, I'd suspect they get what they can get out of it for fee, and vs, buying the additional levels, they just search out another free option.

You'd have to have something really compelling for user retention, if that has costs associated with it. How much do levels 3-8 cost? Is it a per-level price, or a single price for all 6? Are levels 1-2 robust enough that the paid levels represent good "value"?

$2.99, single price for all levels. As for your next question, there are no contraindicating reviews.

 

[pippox0]

Try a lower price i.e. 0,99 $ for a short time ...
Some little money is better than nothing ...

 

[RahulSharmaUK]

Try to create offer or discount and use tactics of go viral on internet. Hope so it will work for you.

 

[moonman239]

Oh, so like a Coronavirus special? That might be something to think about.