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Why no long line up to pick up new MacBook Air 15" and Studio M2?
- Thread starter hajime
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Usually it's for iPhone/iPad releases. The new computers usually get ordered online due to more customizations.
Yes, because people are more likely to get new phones especially if they're on an upgrade program. New Macs are not often since Macs are a lot more expensive and last a lot longer. You don't see me rushing to the Apple Store to get a M2 Max Mac Studio when my M1 Pro Macbook Pro still works great.
Usually you'll find long lines for new iPads and iPads Pros but never Macs.
Usually we can choose to pick up in store but from last Sunday to Monday, Apple restricted that option and they just put available for purchase in store on June 13. So I thought too many people placed the orders. Then, the pick up in store option became available again in the morning of June 13. What happened?
I would guess that it is probably because people (me) have already bought perfectly good M1 Macs and have no need to run out and spend just as much for 10 or 20 percent gain of performance.
Last year 28.6 million Macs shipped worldwide.
Same year, 226.4 million iPhones shipped worldwide
Macs are less than 12.64% of iPhones in terms of units shipped.
Other than the MBA 15" the least popular Macs were refreshed namely the Mac Pro & Mac Studio that makes up about 75,000 units annually.
That restriction may have been a blanket policy with each store manager having the ability to overide it if their location has as tepid demand as you do.
Why would one expect long lines at all anymore? You can just order it online.
Yeah but usually there's no wait or they tell you to schedule pickup if it's busier.
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Yes. I'm still on a 2018 13-inch MBP. It's still fine for browsing the web, photos, office work. I will probably upgrade though if I start editing video.
