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Yr Blues

macrumors 68030
Original poster
Jan 14, 2008
2,687
889
There will be too many models and perhaps the reason why the 14 won't have a mini version.
 

Yr Blues

macrumors 68030
Original poster
Jan 14, 2008
2,687
889
The SE is not part of the main lineup and will continue to be sold by Apple.

I strongly believe that the 13 Mini will still be sold after the 14’s release also.
Then what's getting bumped off?
 

Andeddu

macrumors 68000
Dec 21, 2016
1,657
2,052
What brand new Mini? They said they won't be making them anymore.
That’s what I said, there will be no brand new Mini.

We will have the 14 lineup (Regular, Max, Pro and Pro Max) the 13 lineup (Mini, Regular, Pro and Pro Max) and the SE 2022.

That’s the Apple lineup for you.
 

Andeddu

macrumors 68000
Dec 21, 2016
1,657
2,052
They're still selling the iPhone 11 for $500 so I think they'll bump that off and they'll keep the 12 series for another year. They got to cover for the people who want to buy a new phone in the $500-600 price range.

A 12 mini for $500 sounds nice.
Yeah you’re quite right, had to check the website there but they are still selling new 11s in my country.
 

JPack

macrumors G5
Mar 27, 2017
12,782
23,973
No, because nothing else with 5G fits in that price slot.

iPhone 12 will obviously stay in the lineup. But it can’t drop to $429.
 

ian87w

macrumors G3
Feb 22, 2020
8,704
12,636
Indonesia
Then what's getting bumped off?
The iphone 11 will be out. It's the only non 5G iphone left. This September, all iphones will be 5G capable.

So expect the lineup to be
Iphone SE, 12 mini, 12, 13 mini, 13, 14, 14 max, 14 Pro, 14 Pro Max.

If Apple keep A15 for the regular iphone 14, maybe the regular 13 will be out as well, so we will see 13 mini, 14, 14 Max
 
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ian87w

macrumors G3
Feb 22, 2020
8,704
12,636
Indonesia
That’s what I said, there will be no brand new Mini.

We will have the 14 lineup (Regular, Max, Pro and Pro Max) the 13 lineup (Mini, Regular, Pro and Pro Max) and the SE 2022.

That’s the Apple lineup for you.
Apple will discontinue the 13 Pro and 13 Pro Max. No point for those models as Apple want people to spend more money on the 14 Pro and 14 Pro Max.
 

Al Rukh

macrumors 65816
Nov 15, 2017
1,148
1,277
It won’t, and it shouldn’t. It caters for a very specific market who are on a budget and/or wants a small phone with the latest chipset and iOS.

The models that I can foresee getting bumped off is the entire 13 series and the 11. Why? Because it’s rumoured that the regular 14 will be very similar to 13 in a whole lot of ways. So it doesn’t make sense to have the 13 around because it will just undercut the sales of the 14. With the 12/12 mini being the entry models, users still can get a very solid iPhone at an even cheaper price, with the assumption that the 12 mini will take over the price of the 11.

Why not keep the 13 mini? Well because it’s odd to keep the 13 mini around without the regular 13. It’s just something I don’t see Apple doing. It will just scream PR nightmare when the public accuses Apple for discontinuing the 13 for profit margins.

SE3, 12 mini, 12, 14, 14 Max, 14 Pro and 14 Pro Max. There’s an iPhone for everyone, with different budget categories.
 
Last edited:

Wokis

macrumors 6502a
Jul 3, 2012
931
1,276
Stockholm, Sweden
It won’t, and it shouldn’t. It caters for a very specific market who are on a budget and/or wants a small phone with the latest chipset and iOS.

The models that I can foresee getting bumped off is the entire 13 series and the 11. Why? Because it’s rumoured that the regular 14 will be very similar to 13 in a whole lot of ways. So it doesn’t make sense to have the 13 around because it will just undercut the sales of the 14. With the 12/12 mini being the entry models, users still can get a very solid iPhone at an even cheaper price, with the assumption that the 12 mini will take over the price of the 11.

Why not keep the 13 mini? Well because it’s odd to keep the 13 mini around without the regular 13. It’s just something I don’t see Apple doing. It will just scream PR nightmare when the public accuses Apple for discontinuing the 13 for profit margins.

SE3, 12 mini, 12, 14, 14 Max, 14 Pro and 14 Pro Max. There’s an iPhone for everyone, with different budget categories.
I could imagine the plan being an economy of scales type of thing and keep the 13 and 13 mini in the lineup while possibly also keeping the big 12. Lots of SKUs using the same SoC sounds like the dream. Nerds knowing about the similarities shouldn't matter.
 
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Al Rukh

macrumors 65816
Nov 15, 2017
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I could imagine the plan being an economy of scales type of thing and keep the 13 and 13 mini in the lineup while possibly also keeping the big 12. Lots of SKUs using the same SoC sounds like the dream. Nerds knowing about the similarities shouldn't matter.

Economy of scales is a great phenomenon for any major company. But it doesn’t make sense when you’re using the “same” or similar SoC for two different gen iPhones in the current global chip shortage era.
 

ian87w

macrumors G3
Feb 22, 2020
8,704
12,636
Indonesia
Economy of scales is a great phenomenon for any major company. But it doesn’t make sense when you’re using the “same” or similar SoC for two different gen iPhones in the current global chip shortage era.
The "chip shortage" is relative. If the A16 is on new 3nm, yield might be lower, so might as well use something that's already in volume. Also, Apple pre-purchased components in advance. It's not like Apple just order some of the chips now. They already pre-booked the capacity of many manufacturers.
 

JPack

macrumors G5
Mar 27, 2017
12,782
23,973
The models that I can foresee getting bumped off is the entire 13 series and the 11. Why? Because it’s rumoured that the regular 14 will be very similar to 13 in a whole lot of ways. So it doesn’t make sense to have the 13 around because it will just undercut the sales of the 14. With the 12/12 mini being the entry models, users still can get a very solid iPhone at an even cheaper price, with the assumption that the 12 mini will take over the price of the 11.

In a macroeconomic environment where you're facing headwinds, you don't cut your $599 or $699 mainstream models. If you look at CIRP sales mix numbers, n-1 models represent 15-20% volume for Apple.

There will be plenty of ways for Apple to market iPhone 13 and 14 by highlighting the obvious hardware differences and by limiting new camera features via software.
 

Al Rukh

macrumors 65816
Nov 15, 2017
1,148
1,277
The "chip shortage" is relative. If the A16 is on new 3nm, yield might be lower, so might as well use something that's already in volume. Also, Apple pre-purchased components in advance. It's not like Apple just order some of the chips now. They already pre-booked the capacity of many manufacturers.

Yes, and all those pre-purchased A15 chips should be going to the 14/14 Max, should it not?
 

Al Rukh

macrumors 65816
Nov 15, 2017
1,148
1,277
In a macroeconomic environment where you're facing headwinds, you don't cut your $599 or $699 mainstream models. If you look at CIRP sales mix numbers, n-1 models represent 15-20% volume for Apple.

There will be plenty of ways for Apple to market iPhone 13 and 14 by highlighting the obvious hardware differences and by limiting new camera features via software.

Are those sales numbers inclusive of units sold by authorised dealers?

My assumption of discontinuing the 13 series is solely based on rumours claiming that there is almost 95% similarity between 13 and 14 series. If, like what you said, Apple includes a number of differences in the 14 from the 13, then sure it justifies having the 13 series around.
 

ericg301

macrumors 68020
Jun 15, 2010
2,268
2,435
It won’t, and it shouldn’t. It caters for a very specific market who are on a budget and/or wants a small phone with the latest chipset and iOS.

The models that I can foresee getting bumped off is the entire 13 series and the 11. Why? Because it’s rumoured that the regular 14 will be very similar to 13 in a whole lot of ways. So it doesn’t make sense to have the 13 around because it will just undercut the sales of the 14. With the 12/12 mini being the entry models, users still can get a very solid iPhone at an even cheaper price, with the assumption that the 12 mini will take over the price of the 11.

Why not keep the 13 mini? Well because it’s odd to keep the 13 mini around without the regular 13. It’s just something I don’t see Apple doing. It will just scream PR nightmare when the public accuses Apple for discontinuing the 13 for profit margins.

SE3, 12 mini, 12, 14, 14 Max, 14 Pro and 14 Pro Max. There’s an iPhone for everyone, with different budget categories.

They keep the HomePod mini around without its big brother
 
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N69AP

macrumors newbie
Aug 7, 2021
29
71
United States
The iPhone SE serves a different purpose than the other phones so I think it will continue to be sold for a while.

Initially I thought Apple would definitely discontinue the 13 because the 14 will use the same chip...but after giving it some thought I think they will keep the 13s around. Even though the 14 will be similar, I think it has enough differences to justify keeping the 13. The 12 is not that different from the 13 and they still decided to sell them alongside each other.

Though I do think the lineup will look a bit crowded in the fall with the 12, 13, and 14 all coming in two different sizes. I think it will be simplified next spring when the 5.7" iPhone SE Plus is released. I think that will replace the iPhone 12 and 12 mini and fill the $529 price point.
 

Wokis

macrumors 6502a
Jul 3, 2012
931
1,276
Stockholm, Sweden
Economy of scales is a great phenomenon for any major company. But it doesn’t make sense when you’re using the “same” or similar SoC for two different gen iPhones in the current global chip shortage era.
TSMC 5nm capacity is now in surplus availability so in regards to the current situation my suggested lineup actually makes even more sense.
 
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