This is the definition given, when searching in Google for what a brand identiy consists of.
"Brand identity is the specific design and messaging a company uses, including logo, color scheme, typography, voice and tone. If you sell physical products, brand identity can also include tangible elements, such as the appearance and materials used in your packaging."
1. What is meant by voice and tone?
2. what is meant by "appearance and materials used in your packaging" ?
3. Is there a "Brand Identty" example i can have a look at and study?
"Brand identity is the specific design and messaging a company uses, including logo, color scheme, typography, voice and tone. If you sell physical products, brand identity can also include tangible elements, such as the appearance and materials used in your packaging."
1. What is meant by voice and tone?
2. what is meant by "appearance and materials used in your packaging" ?
3. Is there a "Brand Identty" example i can have a look at and study?