They're using them because their product is not equipped for real non photography or capture work.
Power efficiency is great but again they can't scale and don't have a robust enough PCIE to do anything but be an expensive toy. The only reason why Intel is going well in servers is because they have more lanes than AMD and for certain rack shapes we need all of them.
Lastly the speed of which we roll through dimms and cpus would make using apple silicon at scale impossible from cost perspective
Yes, but the more important point is that they are using them in hybrid fashion on purpose because they do not want to purchase any Nvidia GPUs and commit iCloud farms to Cuda stack. They’re using them in hybrid fashion, so that the third party cloud, if it does not drop costs when UXL -based servers become available within a year or so, can be replaced easily with with other lower cost UXL cloud systems. They won't be just a little cheaper, but a lot cheaper than the 80% margins NVIDIA is asking.
What’s the point in committing to an expensive and proprietary stack that locks you into a single platform when they can use hybrid for now and have the freedom to switch up to any open source UXL based AI cloud that is equally powerful but much, much cheaper within a year or so?
When UXL stack for GPUs is released, it is also possible that Apple is not planning on switching up to the lowest priced AI clouds at all. They may be able to roll their own GPUs at that point and simply join the open source UXL Foundation to advance the platform faster as happened with Linux for server CPUs.
Apple Silicon and NVIDIA are both based on ARM. Apple Silicon team is entirely capable of catching up to NVIDIA with a little help from UXL Foundation. In fact, Apple's server GPUs may be even more efficient because they only have to deal with NPUs on Apple devices, not third party devices. Their balance of edge AI to cloud AI can be fine tuned dynamically to meet the needs of their own devices.
Overall, it makes no sense for Apple to commit to Cuda. Just a bag of hurt. It would be short term gain, for much longer term pain.