Apple's approach is that if they don't talk about it, or even acknowledge it, given enough time the 'problem' will go away. I'm still waiting for official acknowledgement about the iCloud account fiasco a few weeks ago -- but so far, *crickets*.
I'll say it again -- Cupertino can't run a stable cloud service to save its life. After the last iCloud hiccup, I am now only 'dependent' on them for very basic things built-into the system, sadly that includes iMessage. But everything else (contacts/calendars/data/files) is at another provider which *rarely* has problems of any sort.
It was less than an hour yesterday. Things do happen. To act like any cloud service has never had any hiccups is absolutely ridiculous.
As far as iCloud goes considering I never even heard of some alleged outage it can have been that serious.
Apple compared to others is doing just fine overall with uptime