iTMS a victim of its own success
Given Jobs's comments about trouble sorting out the licensing for iTMS Europe, I wonder whether it is a victim of its own success. Originally the big 5 agreed that Apple could do its experiment on its little niche of the market - US Mac customers.
After the rampant success, lots of other players seem to have found it really easy to get licences off the big 5 with sometime better deals than Apple (slightly cheaper, or in Europe).
I wonder whether the big 5 thought, "OK, the subscription model's not working, let see if we can do tight DRM but with per-song sales with other players and make some money off that" As a result they are still blinkered to the fact that it is not the per-song model that makes iTMS successful but rather the relatively open DRM and being closer to owning the music you buy. As a result they are holding Apple back on the licensing for Europe to see whether they can get away with stricter DRM.
Who knows?
Sanj
Given Jobs's comments about trouble sorting out the licensing for iTMS Europe, I wonder whether it is a victim of its own success. Originally the big 5 agreed that Apple could do its experiment on its little niche of the market - US Mac customers.
After the rampant success, lots of other players seem to have found it really easy to get licences off the big 5 with sometime better deals than Apple (slightly cheaper, or in Europe).
I wonder whether the big 5 thought, "OK, the subscription model's not working, let see if we can do tight DRM but with per-song sales with other players and make some money off that" As a result they are still blinkered to the fact that it is not the per-song model that makes iTMS successful but rather the relatively open DRM and being closer to owning the music you buy. As a result they are holding Apple back on the licensing for Europe to see whether they can get away with stricter DRM.
Who knows?
Sanj