When I was younger, I used to think that branded clothes meant something, brands like Tommy, Ralph Lauren, Napapijri, Levi's, Wrangler, then I realized they don't mean anything more than showing off and I could get good, or better clothes, for cheaper, but, living in a small town, I had to buy online, when I switched to non-branded clothes I started buying clothes and shoes in stores.
However, I still like buying online to avoid having to deal with salespeople. A few months ago, my parents' TV died, they needed a new one and I went to the store with my father; he had a budget in mind, they didn't need a fancy TV, when we got to the store, he chose the TV - a Philips TV - and the guy there kept trying to upsell my father into buying a LG TV that was more than a 100€ more expensive, he insisted to the point that my father lost his patience and told him something like this "Look, I'm not an idiot, I know that a more expensive TV will be better, but this is fine for us, so will you sell it to me, or should I go somewhere else?".
That experience reminded me why I prefer buying online, or, if I go to physical stores, I prefer bigger store where I don't have to deal with their staff, considering that I can't stand people who insist. The only time a salesperson didn't try to sell me the more expensive item is when I bought my Mac, I wanted to buy a more powerful model and the guy on the phone convinced me to buy the cheaper one. And he was right.