“There are certainly some benefits for Walmart in pushing its own mobile payments service, including getting more customers to download the Walmart app, being able to track a customer's purchase history, and avoiding Apple Pay fees.”
Those are benefits for Walmart, yes. But they are costs for me — costs that I’m uninterested in paying, at any price.
It’s Walmart’s choice to not permit me to use the payment method of my choice. But then it’s also my choice to not do business with Walmart.
Seems to me that Walmart is making a poor business choice by being penny-wise and pound-foolish. They’d rather lose the entire sale than let go of a marginal profit.
Especially consider: I’m increasingly likely to be out-and-about with just my watch, no phone. So my payment options are often Apple Pay on the watch or a physical credit card, with Apple Pay far and away my preferred method. Never mind having Walmart track me; why on Earth should I want to carry a phone just for the “convenience” of digging it out of my pocket at Walmart, unlocking it, firing up an app, and waiting for it to download a barcode when I can even more easily dig out my card?
Whole Paycheck started doing that nonsense after they got bought by Amazon. I almost never shop there any more, either, and certainly don’t bother with their app.
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