The 2000
G4 Cube was a Steve product that failed. Steve knew to call it quits at 150,000 units.
In 2010 Steve said "
no one's going to buy that (phablet)" and yet the 2020 iPhone mini only had a 12 & 13 but no 14 version as it sold badly.
If he lived long enough to axe the 6 Plus, Xs Max, 11 Pro Max, etc then Apple wouldn't have shipped that many iPhones when that market for small phones became a niche.
We have to understand why a company that in the past had
$100 billion cash hoard still had to borrow money.
To put it simply the US tax system as it was like then and maybe even now it is cheaper to borrow cash in the US than to repatriate that cash back to the US.
This is likely 1 of many reasons why Apple started offering a
new high-yield savings account. It is cheaper to solicit the public to deposit with Apple and pay the 4.15% APY than to formally borrow in the US or bring back cash from overseas.
The stock buy back reduces the supply of stocks thus push up the market cap of the company. It keeps institutional investors happy and even individuals like many on MR.
Tim was able to release a lot of great products like the
- Mac Studio
- Watch
- iPad mini
- iPad Air
- iPad Pro
- Phone Plus
- iPhone Max
- Phone Pro Max
- iPhone Plus
- iPhone SE
- Vision Pro
- AirPods
- HomePod
- Apple TV