Adobe Premiere Pro Gains AI Tools to Add and Remove Objects From Videos, Extend Clips and More

[MacRumors]

Adobe today debuted several new AI features for Premiere Pro, software designed for professional video editing. Adobe's Premiere Pro is set to gain useful editing functions powered by generative AI, which will let video editors do more with less work.

With a Generative Extend feature, Premiere Pro will be able to add frames to make video clips longer, allowing for properly timed edits and smooth transitions by extending a scene.

Objects in videos will also be able to be added or removed through smart selection and tracking tools. Adobe says that video editors can do things like remove an unwanted item, change an actor's wardrobe, or add set dressings like paintings on the wall or plants on a desk.

Perhaps the most interesting new feature is an option to create new video footage directly within Premiere Pro using a text to video feature. Users will be able to type text into a prompt or upload images to create video, and the resulting clips can be used for B-roll, creating storyboards, and more.

Adobe plans to introduce these generative AI tools later in 2024.

Apple has its own professional video editing software, Final Cut Pro. Final Cut Pro is a Premiere Pro competitor, and as of now, it is lacking in the AI department. Apple has not announced any AI features for Final Cut Pro, but with AI capabilities rumored to be coming to multiple apps in iOS 18 and macOS 15, we could perhaps see some new AI feature additions for Final Cut Pro.

Article Link: Adobe Premiere Pro Gains AI Tools to Add and Remove Objects From Videos, Extend Clips and More

 

[now i see it]

Adobe's Premiere Pro is set to gain useful editing functions powered by generative AI, which will force video editors to do twice as much work redoing all the botched ai effects by hand

 

[ElectricPotato]

So simple even a cat kneading a keyboard can make pro graphics!

 

[jimthing]

Next, you'll just paste your whole film script into these things with a few ideas, and out pops your film all done for you.

No need to pay the talent, or most of the crew. Just distribute and cash in! 🙄

 

[Unity451]

The future is here.

Everyone put on your skepticals.

 

[Pakaku]

Apple has its own professional video editing software, Final Cut Pro. Final Cut Pro is a Premiere Pro competitor, and as of now, it is lacking in the AI department. Apple has not announced any AI features for Final Cut Pro, but with AI capabilities rumored to be coming to multiple apps in iOS 18 and macOS 15, we could perhaps see some new AI feature additions for Final Cut Pro.

Generative AI is all plagiarism, and not something I want to see Apple come out "ahead" in

 

[bLackjackj]

No need to pay the talent, or most of the crew. Just distribute and cash in!

A little anxious are we? It's a fantastic feature and will actually make my life a lot easier! Really looking forward to all the other features that AI implementation will make.

 

[jimthing]

A little anxious are we? It's a fantastic feature and will actually make my life a lot easier! Really looking forward to all the other features that AI implementation will make.

Humour me.

 

[Antes]

I already know that when Apple catches up and releases AI features for its Pro apps that’s it’s going to be for charging a monthly “pro“ fee.

 

[DHagan4755]

Final Cut Pro is good but it's lagging behind the competition.

 

[relaxedpanda]

Stolen art. Stolen ideas. Stolen creativity. Sponsored by corporate greed and power.

The only losers who truly like this stuff are people who do nothing creative and look at these tools as some way for them to fool around with something they have zero clue how to replicate.

AI is death to the arts

 

[happydude]

ummmm anyone who has used photoshop's generative AI knows how bad results can be. Blobs appear when asking for simple adds like "cat" or people with 7 fingers and 3 legs. Adobe has a lot of work to go on the realism of their AI

 

[Geoffb9]

In the meanwhile , Apple’s Final Cut team is 😴 😴😴
I own Final Cut Pro but switched using DaVinci Resolve. It’s much better and they keep updating it.
I can see Apple axing the software.
I have no idea what Apple Pro software teams doing all year!

 

[mevans7]

Very interesting tool. However when they removed the box from the wall, the replacement was was blurred instead of extending the brick behind the box.

 

[LIVEFRMNYC]

Why does everything work so flawless in ad presentations? 😂

 

[SoldOnApple]

These AI tools are, finally, starting to justify some of the huge Adobe CC subscription fees.

 

[PsykX]

Wow... I really hate the Adobe from the last 10-15 years, but all the AI features they've been releasing in the last year make me reconsider. This is all pretty freakin amazing to be honest.

I hope rivals like Pixelmator and Final Cut will come up with something too. Pixelmator is one of the best pieces of software out there.

 

[BootsWalking]

Maybe Adobe can find a way to use AI to stop Premiere from crashing all the time.

 

[lfaa]

Stolen art. Stolen ideas. Stolen creativity. Sponsored by corporate greed and power.
[…]AI is death to the arts

I agree. AI here helps to make more money from less. Only a play or a concert seen live may survive this collapse.

 

[steve123]

Generative AI is all plagiarism, and not something I want to see Apple come out "ahead" in

To subscribe to such is to suggest all human education is plagiarism. Perhaps it is true. We teach by example in everything we do. Open a textbook, visit a museum, attend a concert. We learn by watching and replicating what we see, hear, taste and feel. Teaching AI is no different. Some people and AI's will have better success with their talent than others.

Final Cut Pro is good but it's lagging behind the competition.

Apple should have had built AI into FCPX and Logic years ago. Stem separation has been around for years and we hear crickets from Logic. Now we have generative AI tools that create music. The distraction and expenditure of time and money on Vision Pro has not revealed a viable use case. So there will be no ROI. Apple's grave mistake could be existential if they cannot turn things around and start embracing AI seriously.

 

[Nicky G]

Generative AI is all plagiarism, and not something I want to see Apple come out "ahead" in

Reports are that Apple has been looking into licensable content libraries to use as training data. If true, that would represent coming out ahead, comparatively.

 

[xDENTALPLANx]

The only losers who truly like this stuff are people who do nothing creative and look at these tools as some way for them to fool around with something they have zero clue how to replicate.

What are you even talking about? As a professional video editor these new tools will be an absolute game changer.

Just the ability to add a few extra frames where the camera op has cut too early will massively improve many situations I work with on a daily basis.

 

[Elusi]

What are you even talking about? As a professional video editor these new tools will be an absolute game changer.

Just the ability to add a few extra frames where the camera op has cut too early will massively improve many situations I work with on a daily basis.

It’s just fools parotting a view they have picked up from elsewhere on the internet. ”text to image = bad, which means AI = bad”. Heck, even the initial premise is flawed, though I do understand some illustrators’ frustration at least.

Meanwhile, those of us who already work with editing aren’t really that upset that rotoscoping tools and interpolation techniques continue to improve. This will lead to better things, not worse.

 

[shadowboi]

But Adobe is utter evil. The second you install it on your mac it makes the machine work like a zombie. It automatically updates without your consent, all this “creative cloud” b$.

Hopefully there is and always has been Pixelmator that is one-time purchase and literally the reason I am not going back to any Windows machine.

 

[svish]

Nice addition to Premier Pro. Not expecting to see Final Cut Pro to have similar features any time soon.