I beleive AMD has been pushing to up their GPU game and not play second fiddle to nvidia just like how they did with Intel. The chiplet design, and other improvements in the 7000 series shows that AMD was pushing a lot harder to take on nvidia.
In order to move the people off of nvidia they need to provide, performance, quality and value. They're not really offering as good performance, and with this issue, quality is questionable - at least for reference cards. With Nvidia being accused of gouging their customers, the 7000 was (is?) poised to take them on, but its hard to consider them right now.