It’s not catching up, Apple is pretty much only major player pushing for in device AI. It fits Apple strategy or Unified memory, and on device computing.
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Apple Acquires French AI Company Specializing in On-Device Processing
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So much for the EU not innovating anymore.
Meta released Llama3, I can run it on M1 Max locally using MLX. My Nvidia 4090 Workstation can only dream of running it. If Apple keeps on pushing On device strategy, iPhones and iPads may run lot of AI locally.
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What happened to all those research papers about on device LLMs? Apple seems to have realised that developing a product is more difficult than writing papers? 
Apple could of been way ahead of the game if they would of spent more time working on Siri. They let Siri die a long time ago and now AI is in the fore front. Apple could of been leading it all and now they are playing catch up. I'm sure they will do fine though.
More information about datakalab
www.linkedin.com
Like mentioned in an earlier post this article is misleading about what datakalad offers, with trying to promote Mark Gurman's speculation that is not related.
Datakalab | LinkedIn
Datakalab | 2,765 followers on LinkedIn. A new way to compress Computer Vision Neural Networks! | Industry leading compression and adaptation to deploy embedded computer vision that is fast, cost-effective and precise! Cutting edge R&D is our DNA. With over 9 research papers and 3 patents...
Like mentioned in an earlier post this article is misleading about what datakalad offers, with trying to promote Mark Gurman's speculation that is not related.
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Here is an example of Apple M1 Max on device "AI" battery management. Base case: laptop in use 100% plugged in - after several days (!) goes to battery maintenance at 80%. This level is maintained over weeks - until laptop is disconnected for literally 2 seconds. Laptop now reverts to 100% charge for 24 hrs and counting.
It seems to me that the M1 Max laptop battery management actually an example of "artificial stupidity (AS)."
How complicated would it be to enable the USER to set these values? This user is left with the impression that Apple as a Corporation is not really interested in the management of laptop battery life. Isn't it obvious that the USER is the best judge of battery power management strategy?
It seems to me that the M1 Max laptop battery management actually an example of "artificial stupidity (AS)."
How complicated would it be to enable the USER to set these values? This user is left with the impression that Apple as a Corporation is not really interested in the management of laptop battery life. Isn't it obvious that the USER is the best judge of battery power management strategy?
LOL, Apple won’t even let the user fully control WiFi from the iPhone pull-down control panel.
Nothing new here. Apple always buys companies to integrate new te h. They even acquired Siri this way.
I’m thinking of changing my name to, “AI” so that Apple will buy me out during this dragnet for all things artificial intelligence.
Aren’t there many major players pushing on-device AI? How did you come down to only Apple?
Or healthcare tech. Or Pharma. Often, beyond the expertise acquired, it's the IP position that's the important acquisition. It would've been nice if the article addressed the acquired firm's IP.
It's been a long slow downhill slide since the product leadership passed away and the Ops Guy has wrapped his tentacles into more and more places.
Did everyone just forget about all the past acquisitions by Apple? It bought Siri, it bought Logic Pro, it bought facial recognition for iPhoto, it bought Final Cut Pro, it bought a number of companies in order to bring in-house expertise for iPod and iPhone development. Apple even needed to buy back Steve Jobs via NeXT. Don't get me wrong, Apple has done a ton of innovation, but strategic acquisitions played a big part in making that innovation happen. I don't see this being any different.
As a french guy, I'm quite proud seeing some recognition.
That being said, has anyone read the original articl, where they linked another how the society was built ?
The original Challenges article :
The link:
Useful excerpt :
Focus on Computer vision? Technically yes.
But for what purpose exactly? Maybe not what you think...
That being said, has anyone read the original articl, where they linked another how the society was built ?
The original Challenges article :
The link:
Useful excerpt :
Measurable data
An upheaval which has not escaped the marketing players. It is this niche that Datakalab, a neuromarketing consulting laboratory, has invested. “We are the alliance of technology and marketing” explains its president Anne-Marie Gaultier. “What we offer is emotional data and its interpretation: we want to give a human face to the data, it is a key to understanding the customer.” The one who was, among other things, the marketing director of Galeries Lafayette, founded Datakalab in early 2016 alongside Frank Tapiro, advertising executive and former advisor to Nicolas Sarkozy, but also the brothers Xavier and Lucas Fischer, more focused on the technical aspect.Focus on Computer vision? Technically yes.
But for what purpose exactly? Maybe not what you think...
I suspect they dont want users to set the charging thresholds because their target audience is users who basically dont care about such features... Apple just wants you to use it and not know/care about what's going on behind the scenes in the OS. Their "AI" or other algorithms for battery management regarding 80% charge limit dont work great... but at least if it is plugged in all the time... it does start limiting charge to 80%. Thats better than nothing.
Yeah... my mistake... I think they were wearing Vision Pro so that explains the hand waving.
No one I know of (ChatGTP and the like all seem to require server side support). If you know any major player running their AI entirely on device, please enlight us.
I know their history. Siri is proof that strategy doesn't work
I read the company name as Daikatana multiple times and now I feel like John Romero is about to make Apple his b*tch.
![1713810762249.png]( "1713810762249.png")