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blotchy-veil

macrumors member
Jan 29, 2024
45
61
All of those other companies buy startups, too. You just donā€™t pay attention because itā€™s not Apple. No tech conglomerate is doing it all on their own.
And if you're Microsoft, then you don't even buy the whole company (OpenAI) and instead invest a ton of money via cloud compute credits.
 
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Naraxus

macrumors 68020
Oct 13, 2016
2,105
8,545
It's been a long slow downhill slide since the product leadership passed away and the Ops Guy has wrapped his tentacles into more and more places.
Not many people stay at a single company for their entire working lives but when Bertrand Serle, Scott Forstall, Tony Fadell, Jobs and a couple others left Apple the writing was on the wall.

Out went those who truly cared about the products Apple made and in came Cook & his Stooges and slit the neck of the golden goose.
 

Naraxus

macrumors 68020
Oct 13, 2016
2,105
8,545
Sadly, that's true and is a tradition here going back 20 years of incurable gloom and doom unhappiness by many.
Except that it's actually not true and, as has been mentioned many times, being critical of a company people love does not equate to "Doom & Gloom".
 
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wouwout

macrumors regular
Nov 2, 2007
123
147
Sydney
Too late. Last minute panic. WWDC will be full of promises without release dates. Sad.

Tim Cook needs to go, Apple needs a CEO with at least a sparkle of vision.
 

purplerainpurplerain

macrumors 6502a
Dec 4, 2022
531
992
Not many people stay at a single company for their entire working lives but when Bertrand Serle, Scott Forstall, Tony Fadell, Jobs and a couple others left Apple the writing was on the wall.

Out went those who truly cared about the products Apple made and in came Cook & his Stooges and slit the neck of the golden goose.

Which weird parallel world are you posting from?

Cook has been around for 25 years and was highly trusted by Jobs. He has been responsible for Appleā€™s expansion for the whole time.

Federighi was with Jobs at NeXT.

Schiller is still active at Apple and has been around since most of you were born.

They have an internal university established by Jobs to teach new employees Appleā€™s vision.

Jobs left behind a roadmap and there are a ton of patents and idea from that time still under development.

Everything is better than before.

They always play the the same strategy. Let competition release **** quality products and then release a better quality version.

If a product fails itā€™s because the market didnā€™t care for it. Itā€™s a bubble product. Things return to the mean. Everyone just wants a fast device that is private and easy to use.
 

UltimaKilo

macrumors 6502a
Nov 14, 2007
905
808
FL
I fear all this AI talk is simply required to keep the stock price in the same league as all of the other tech companies that are doing stuff with AI. MacBook Air "Best Laptop for AI". What? Why would you even say that? Oh, because it's a buzzword.

Somewhat true, they are rushing to catch up. The concern I have is the over-hyping of iOS18, Appleā€™s late start makes it more likely that you wonā€™t see major AI advancements until 2025, at the earliest, on iPhone.
 

VulchR

macrumors 68040
Jun 8, 2009
3,406
14,293
Scotland
As a french guy, I'm quite proud seeing some recognition.
That being said, has anyone read the original articl, where they linked another how the society was built ?

The original Challenges article :

The link:

Useful excerpt :

Measurable data

An upheaval which has not escaped the marketing players. It is this niche that Datakalab, a neuromarketing consulting laboratory, has invested. ā€œWe are the alliance of technology and marketingā€ explains its president Anne-Marie Gaultier. ā€œWhat we offer is emotional data and its interpretation: we want to give a human face to the data, it is a key to understanding the customer.ā€ The one who was, among other things, the marketing director of Galeries Lafayette, founded Datakalab in early 2016 alongside Frank Tapiro, advertising executive and former advisor to Nicolas Sarkozy, but also the brothers Xavier and Lucas Fischer, more focused on the technical aspect.

Focus on Computer vision? Technically yes.
But for what purpose exactly? Maybe not what you think...
What better way to implement reinforcement learning in consumer AI systems then judging the emotional state of the consumer from their face (smiling -> reinforcement; frowning, clinched teeth etc -> punishment)? If they added a profanity detector then they'd be on to a winner.
 

VulchR

macrumors 68040
Jun 8, 2009
3,406
14,293
Scotland
I'll never understand why apple never tried to buy openai. Hubris maybe?
Erm... it has been estimated that it costs OpenAI $700,000 a day to run ChatGPT. That's ~255 million per year. The new LLM's have a massive number of free parameters, and it is takes a massive amount of energy, processing power and storage capacity to run ChatGPT as a result. And, as I recall, that was just for CHATGPT 3.5, let alone ChatGPT 4.

The irony is that most of AI is modelled on human information processing, which requires distributed codes entailing a massive number of processing nodes and a huge number of connections. Companies interested in on-device AI might be better served by looking at neural processing in invertebrates, which have far fewer neurons, but dedicated to specific information processing tasks, and much sparser connectivity among neurons (nodes). I suspect at some point we'll be seeing custom chips with baked in connections rather like the nervous system of insects. So far computer scientists have been trying to mimic brain functionality without looking at anatomy (structure). That approach is going to hit a wall of limited energy and finances.
 

CarAnalogy

macrumors 601
Jun 9, 2021
4,266
7,874
I fear all this AI talk is simply required to keep the stock price in the same league as all of the other tech companies that are doing stuff with AI. MacBook Air "Best Laptop for AI". What? Why would you even say that? Oh, because it's a buzzword.

Itā€™s that kind of stuff exactly that worries me about Apple. For the first time in a long time they have simultaneously released a big flop hardware product, canceled a major project completely, and missed the boat on the actual ā€œnext big thingā€ to the point that they smell a little of desperation.
 

Tagbert

macrumors 603
Jun 22, 2011
5,662
6,632
Seattle
Finally got an AI acquisition, hopefully, it was a good one.
Earlier this year, they also acquired DarwinAI.
In 2021 they acquired Curious AI.
In 2020, Voysis and Xnor.ai
In 2019, PullString
In 2018, Laserlike and Silk Labs
in 2017 Lattice Data

These are all in AI and related fields. Apple has been building up skills in AI. Of course we havenā€™t seen that applied to Siri but it seems like Siri was seen as a lot cause within Apple anyway. Now they have a chance for Siri to be reborn.

 
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