Even if Samsung lose out to Apple on the smartphone market...
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...they're still not going anywhere. Get real and believe me when I say that Apple has more chance of going bankrupt than Samsung.
Not one is going bankrupt. Buy phones are Samsung bread and water, and while Apple is better than ever Samsung is going down...
All of those businesses pale in comparison to Samsung electronics, by a huge margin.
Samsung won't go anywhere, thankfully. But Samsung Mobile is going down.
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The real threat is not Samsung but Chinese OEM's making cheap flagship's that cost a fraction of what both Apple and Samsung are charging. Both will share a common enemy.
The winner in the next round will be Android users. Apple does not know how to make cheap premium phones. I placing my money on Google.
All of those companies can't make money as it is. They won't make it.
Besides, just like happened with the Mac, more and more people are willing to pay for Apple devices.
But if you are going to buy an inferior product, like a Samsung, you might as well go cheap and buy a Chinese phone.