they really should not show firefighters relying on iOS maps to get to the fire.
It's been three years and Maps has improved a lot. We can retire the iOS Maps joke now, thanks.
And would you rather they show what firefighters and EMS first responders did BEFORE the iPhone? Because I can tell you what it was: if they didn't know the area, they had to wander around and ask the dispatcher for cross streets, hoping that verbal directions were clear enough. Sometimes you had a paper map; usually it was out of date. the old way was a process that added several minutes to a call at best... all while your house was burning down or your dad was dying of a heart attack.
Frankly, I'm a lot more at ease knowing that they have better tools to work with, now.
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Apples latest generation of ads are not really noteworthy or memorable like many of those of the past.
Just corporate blah blah blah unlike the old iPod commercials or even the "Mac versus PC" ads.
Wow, really? The Mac vs PC ads were the most reviled series of ads in Apple history. No one got the message, and assumed that Apple was bashing PC users (rather than the PCs themselves). It was deemed elitist Apple snobbery. Regardless of whether it was truly snobbery, or a misunderstood message, the ads clearly didn't connect with the intended audience as they should have.
And the iPod ads said nothing, just silhouettes dancing to music. No message except "buy this thing, or you're not cool."
I'll take the current crop of ads, thank you.