Let's be honest here for a moment.
What would of been nice of Apple, would have been to do what they have done, brought together the full collection of Robin Williams movies, and follow that up by saying over the next month 50% (or anything between 50% and 100%) of the "profits" from these downloads will go to XXX charity.
Would have been a nice gesture, and when the person who dreamt this up for iTune gets some feedback from others, and after a few meetings, we may even see Apple change their mind and come out with some PR statement like this in a while.
Should Google do the same? I see Barnes & Noble are also highlighting his work. Should they do the same?
I could maybe understand this way of thinking if Apple was selling something it had never sold before. But everything they're highlighting was available for sale before Williams died. All they did was make it easier for people to find. Amazon did something similar with The Sopranos after James Gandolfini died.