I love the decision to go back to Apple Store Cards. They can be redeemed for iTunes cards if one prefers that over physical purchases as well so everyone's happy. Hopefully they'll stick with it for years to come.
Are you sure? Got my Apple Store Card and I want to get an iTunes card instead but the site says otherwise. Not sure how it works at the store.
http://store.apple.com/us/help/gifting#cards
NOTE: Apple Store Gift Cards cannot be used to purchase another Apple Store Gift Card, an iTunes Gift Card, an iTunes Gift Certificate, Apple Print Products, or for purchases at the iTunes Store
If not, I'm just going to have to go to ebay. There is absolutely nothing in the store I would want to buy.