Apple do not do nearly enough for the black community as they do for the gay community.
I don't think that's entirely a fair statement. Sure, Apple is focusing on the issues that are generating the widest social impact, and it may have been accurate to say that the company did far less for the Black community prior to this year when the BLM movement brought it into the public consciousness.
However, since then, it's started pouring a ton of money into improving opportunities for underrepresented groups. It's created an entire
Racial Equity and Justice Initiative (REJI) that it's investing a lot more into than it ever did for LGBTQ issues. Selling a few Pride Watch Bands every year might seem like a big deal, but that's just a marketing stunt compared to the new REJI program, which has the potential to make a tangible difference in many people's lives.
This is what I meant when I said Apple is putting its money where its mouth is in that area. While Apple also contributes to
some worthwhile LGBTQ programs as well, that still seems relatively minor compared to what it's doing in a lot of other areas, now just with REJI, but also many of its environmental initiatives as well.
Yet Apple are dedicated on releasing new variations of the pride band every year! How many times can one depict a rainbow?! It’s clearly an agenda or perhaps that’s the wrong word - it’s clearly a priority to them and one that’s based on Tim Cook’s personal life. That to me is an abuse of the company.
As I said earlier, I think it's disingenuous to suggest this is based on Tim Cook's (very) personal life. While Tim Cook did come out as gay, he did so very reluctantly, and he's very far from a massive proponent of the Pride movement. His life is so private we don't even know if he has a partner of any kind — for all we know he could be completely celibate.
Meanwhile, I'm quite sure that Apple has many many LGBTQ employees and LGBTQ supporters who are probably pushing far more strongly for things like this — if they even need to "push" at all. Personally, I think it's good that Apple is willing to do something to recognize the views of what are likely a majority of its employees — not to mention a massive customer base that clearly cares about this as well.
I have absolutely zero desire for a Pride watch band, and I'll admit I even roll my eyes a little bit at the idea, but I'm certainly not
offended by it, nor do I consider it a problem. Many companies — including Apple — release products I don't care for, but obviously these are things that other people want, so more power to them.
Apple is a business and they wouldn't be selling these Pride watch bands unless people were actually
buying them. I don't see how that's an abuse of the company. Rather, it's just smart business to provide customers with something they want, and it's a nice big marketing bonus when a company can bolster its "progressive" image by doing so.
As a company Apple has always leaned strongly to the left when it comes to social issues in the first place, and I imagine that within the walls of Apple, the vast majority of the company's employees think along the same lines. It's part of the company's culture, and it's something you can get a strong sense of by walking into any Apple Store.
I remember the same arguments being made when Apple joined (PRODUCT)RED back in 2006. Many people saw that as a contentious issue since, in their (narrow) minds, AIDS is purely a problem for the gay community. Steve Jobs was at the helm back then, and even though Cook was the Chief Operating Officer, I doubt he had very much — if anything — to do with it. Even to this day, Apple remains the largest (PRODUCT)RED contributor. Like Apple's environmental initiatives, and like it's more recent REJI program, this is just Apple trying to present itself as a friendly and socially responsible company that cares about the issues that are obviously important to a large portion of its customer base.