Apple Reignites Talks With OpenAI About Generative AI for iOS 18

[MacRumors]

Apple is once again talking with OpenAI about using OpenAI technology to power artificial intelligence features in iOS 18, reports Bloomberg's Mark Gurman.

Apple held talks with OpenAI earlier in the year, but nothing had come of the discussion. Apple and OpenAI are now said to be speaking about the terms of a possible agreement and how Apple might utilize OpenAI features.

Along with OpenAI, Apple is still having discussions with Google about licensing Google's Gemini AI. Apple has not come to a final decision, and Gurman suggests that the company could partner with both Google and OpenAI or pick another provider entirely.

Rumors suggest that iOS 18 will have a major focus on AI, with Apple set to introduce AI functionality across the operating system. Apple CEO Tim Cook confirmed in February that Apple plans to "break new ground" in AI.

We'll get a first look at the AI features that Apple has planned in just over a month, with iOS 18 set to debut at the Worldwide Developers Conference that kicks off on June 10.

Article Link: Apple Reignites Talks With OpenAI About Generative AI for iOS 18

 

[CausticSoda]

I don't know much about these things, but if this all supposed to be released later this year, doesn't it seem a bit late to still be choosing their AI partner(s)? It's nearly May.

 

[CrysisDeu]

This is bad news..
- With Apple’s stance on privacy, on a new venture like LLM, they should develop their own model.
- Apple has spent 10 years on quote “master of all AI” - the apple car, and they cannot even develop a good foundation model?
- GPT3 was out how many years ago? The fact that they are still discussing with any company on licensing LLM means the whole leadership lacked foresight on the future of AI. And you cannot expect the same leadership to pull out something amazing. That’s not how it works
- You really need to focus on the use case before selecting a direction. If Apple’s thought are still a chatbot and Q&A machine - gpt - as their ultimate LLM (that runs on the cloud). It means Apple is not leveraging the benefit of their ecosystem: the vast number of Apps and streamlined APIs, partnership with mfi programs, the user data they can use as inputs to the llm for actual personalized assistants, etc.

This just doesn’t look good at all

 

[roar08]

I don't know much about these things, but if this all supposed to be released later this year, doesn't it seem a bit late to still be choosing their AI partner(s)? It's nearly May.

We built a very robust AI service using the OpenAI LLM via their API. It took less than two weeks working part time and is extremely good. Apple has orders of magnitude more engineers than we do — it's not *that* hard for good engineers. They're probably negotiating costs, token volume, SLAs, etc. They may even have deeply technical and mature POCs already and just discussing scale, etc.

 

[antiprotest]

I don't know much about these things, but if this all supposed to be released later this year, doesn't it seem a bit late to still be choosing their AI partner(s)? It's nearly May.

Late. That's iPhone.

 

[Think|Different]

Here come the comments that act like Apple has not and does not outsource a lot of what they implement...

 

[GrayFlannel]

Apple held talks with OpenAI earlier in the year, but nothing had come of the discussion.

Says who?

Apple CEO Tim Cook confirmed earlier this year that Apple plans to "break new ground" in AI.

Of course he promises that because if don’t they will fall further behind.

 

[antiprotest]

Here come the comments that act like Apple has not and does not outsource a lot of what they implement...

Nah we know. The way and timing this is happening still make Apple look like weak, desperate, and pathetic though.

 

[segfaultdotorg]

I, for one, welcome our new AI overlords.
- Sent from ChatGPT

 

[dannys1]

Gurmanrumors.com again

 

[pugxiwawa]

Pathetic effort by Apple. 3 TB company can’t build their own LLM? Instead Tim Cook all in on the failed Vision Pro. What a mess.

 

[Carrotstick]

Pathetic effort by Apple. 3 TB company can’t build their own LLM? Instead Tim Cook all in on the failed Vision Pro. What a mess.

Apple has their own LLMs but for on device

 

[klasma]

Pathetic effort by Apple. 3 TB company can’t build their own LLM? Instead Tim Cook all in on the failed Vision Pro. What a mess.

3 TB isn’t really a lot to train an LLM.

 

[klasma]

This will be a fun beta.

 

[antiprotest]

Apple has their own LLMs but for on device

I think his point is that Apple should be able to build anything they need of this sort, on device or cloud, or space, or another dimension. Instead, because of Apple's lack of foresight, slow reaction, and poor decisions, we are getting Gemini and Baidu or some other data miner.

 

[GrayFlannel]

We built a very robust AI service using the OpenAI LLM via their API. It took less than two weeks working part time and is extremely good.

Of course, everyone is claiming revolutionary AI technology. AI is vague and ambiguous rivaling weight loss claims on tv commercials.

 

[JosephAW]

Remember when Apple integrated Facebook Twitter into the iOS. How did that work out?

 

[nutmac]

What I hope Apple will announce:

• On-device gen AI: free
• Apple's Cloud-based gen AI: included with iCloud+
• Support for third party gen AI, such as Google, Meta, and OpenAI

 

[scrapesleon]

doesn't seem apple knows what do when it comes to AI

 

[mooger83]

OpenAI today is what Apple was when Jobs came back in 1997. Apple today is a bloated corporate blimp with no direction. They missed the AI boat and will never catch up. God, I hope I’m wrong.

 

[klasma]

OpenAI today is what Apple was when Jobs came back in 1997.

You can’t seriously be comparing Sam Altman to Steve Jobs.

 

[coolfactor]

doesn't seem apple knows what do when it comes to AI

Take note, you're at a rumour site. You can't take these individual reports as anywhere near being representative of the entire effort that Apple is putting into their AI implementations.

These partnerships are very likely distant supplements to their own AI engine, much like Siri taps into 3rd-party services for answers. We probably don't know half of the partners that Apple has established for Siri functionality.

 

[mooger83]

Oh stop with this godlike worship of Steve Jobs. You’re missing the point. I’d bet dollars to donuts Steve himself would have been all in on AI.

 

[ThunderSkunk]

doesn't seem apple knows what do when it comes to AI

It seems a lot like apples become reactionary, responding to whatever Silicon Valley trend the VC goons are worried about "falling behind" on every few months. Not that they haven’t always done a bit of that in a sense, but ever since becoming a services company... er, plus a media production division! No wait, wearables! No, self driving cars! No, VR! Er wait, it’s all Ai!

I wish they’d just plan their own roadmap and build that well, instead of trying to jump on every new bandwagon that rolls through that town.

 

[jonnysods]

Let’s hope iCloud+ will have ChatGPT 4!