You still didn't negate my main premise. How do you appeal the widest audience as much as possible? Both men and women. And for fitness, health and some app possibility.
And how do you make it desirable without being a tech gadget. You must address the fashion aspect of it. If soccer moms aren't buying it, there is no point to even release a product at all.
First, I wouldn't have designed the device from an "appeal to everyone" perspective. I would have designed the device to look fresh and unique as well as do a specific set of tasks extremely well. I wouldn't have included a feature to view photos or maps, I would have limited the functionality to collecting data and displaying a simplified version of texts and emails.
Second, as technology becomes more powerful and size decreases I would add more functionality until the "watch" becomes nothing but a miniature iPhone worn on my wrist. Unfortunately, this iteration is years away at best so for now I would stick with the one trick pony and price it accordingly.
I, too, like the fit-bit idea but there is no screen.
I'm not a fan of the FitBit because it has no screen. The Fuelband, despite it's dot matrix display, just feels high tech and fresh. It's definitely a one trick pony but it does it's job exceptionally well.
As far as the FuelBand's industrial design is concerned I wear it everywhere I go. From work to church to the gym to camping to dinner at a 4 star restaurant, the FuelBand is always on my wrist doing what it does best, monitoring my fitness data. It looks just as good when I'm wearing a suit as it does when I'm wearing my workout clothes. Plus, the durability and power capabilities of the FuelBand are out of this world. In fact, I'm on day 7 without having to charge it.
The point I'm trying to make is that Nike took the time and energy to create a form factor that is fresh and unique. The form factor of the FuelBand compliments the technology and doesn't hamper it. I wish Apple would have taken the same philosophical approach
(not necessarily a band but an effort to create something unique).
Secondly, some of the bracelets concepts I saw was pretty cool but there are a few problems: a) they look too feminine. No man is going to wear a bracelet. b) no way it will be that thin in those mock-ups.
If you have a screenless or super thin small fit-bit band, what is the point? It won't get any market traction. It won't appeal to any iOS developers. You need iOS developers and apps to make the Apple watch work. Otherwise it has no compelling advantage to Google's and Microsoft approach.
What form factor are you proposing? A ceramic type band in the mockups?
A screenless fitbit? And how do they (or whatever you envision) appeal to the audience I just mentioned above.
The Apple Watch is the poster child for the "jack of all trades, master of none" philosophy. I actually like the design for a piece of jewelry but for a tech device that should reside more in the utility category it just fails. If the design direction was to create a piece of jewelry first and a piece of tech second then it wins. However, if the direction was to create a piece of tech that excels at technological functionality it simply fails.
The Apple Watch is a gorgeous piece of jewelry but it's a lack luster attempt at a piece of tech that needs more utility.
This product is not for you , not for me. Or anyone who has very specific wants. It is designed for the widest possible audience. Someone who likes tech, someone who wants health. Someone who wants fashion.
I believe it's technically feasible to design a product that has tech, health and fashion in a package that is fresh and unique. I will never understand why Apple chose to pattern their brand new, high tech gadget off of a design paradigm that's been around for 150 years. The design, no matter how much bling they put in it, is old fashioned.
When Apple released the iPod they didn't make it look like a Sony Walkman or Sony Discman. They gave the iPod a unique look that ushered in a new wave of industrial design. Additionally, when Apple released the iPhone they didn't make it look like an old school dial phone or cellular flip phone, they created a unique industrial design that complimented the technology they were putting into it. Just try and imagine what the iPhone would have looked like if they designed it to look like an old school dial phone or a cellular flip phone.