...suggesting some skepticism about Apple's ability to turn the Mac's underperforming sales around.
As usual, a statement of Gurman without any real context.
Computer sales worldwide went into a slump in 2022/2023. It was not Apple specific.
Reduction in sales of computers is not due to any single function/capability/spec/gimmick found in a computer line.
To suggest otherwise (as in the Gurman extract) is just tabloidism.
Reality: mobile devices
are the dominant market worldwide. Mostly smartphones, then laptops, then tablets.
Desktop computers are becoming a niche. And yes, plenty of corporations (who insist their employees all congregate in one spot every day) still buy (soulless, boring) boxes to sit on (or under, or besides) employee desks, but some Windows machine that exists to run Excel does not need to be replaced very often.
This is why office machines are part of overall economic trends. Nothing Apple, or any other computer maker, can do will overcome this utilitarian nature of the desktop computer.
And importantly, employees want laptops, and they want to work at home (and some companies are willing to do that.)
But the important bottom line in this: average human wants a smartphone they can carry. They don't want a box.
I keep repeating: the Day of the DIMM is over (in response to those who want Apple to make Macs like they used to.)
Now I add this: The Day of the Desktop is
almost over.