"Build Apple Car in the UK, British Members of Parliament Urge"
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Build Apple Car in the UK, British Members of Parliament Urge
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As a person that's driven plenty of British made cars: please no.
I imagine the car will initially be built in the USA for a number of reasons:
1) Apple always launches new product/services in the USA first;
2) domestic US car production is high visibility and will tend to quell critics demanding Apple produce more product in the US;
3) It’s unheard of for a car manufacturer to launch its first production in a country or even region that is not its home (to do so adds a lot of risk, complexity and cost to launch support and ongoing operations.);
4) UK as a manufacturing base for US-bound vehicles isn’t a very smart idea as adds unnecessary transport cost;
5) the lack of a finished trade deals with the US and most of the world adds unacceptable uncertainty.
6) currency would also be a big risk.
7) what have I missed?
That ship sailed straight to the bottom after feckless conservative pols manipulated their way to and into a destructive but important populist feel-good Brexit process.
Seems to me you find democracy a difficult concept; I also voted remain [I presume you did also] and think this was the worse thing the UK voted for, but the vote has to be respected. As for the "feckless" conservatives, Labour supporters voted for Brexit by a bigger majority than conservatives. The "North" voted for Brexit rather than the south.
Apple will build "their" car, where the rules are more liberal, regulations the weakest, the labour the most flexible [and cheap] and where they can earn the most incentives for doing so...and where the least amount of tax is to be paid.
You don’t seem to recognize that the economics, business model, and nearly everything else related to building a profitable mass-produced road going car is different from that of near one-off race cars?
UK has carved out a nice cottage industry for building high dollar racing machines but even that is by no means exclusive, and while UK has plenty of good automotive engineers (friends of mine among them), they aren’t unique in that regard by any stretch.
Small case in point: JLR is producing some new vehicles outside the UK in eastern EU.
Speculation in point: Aston and JLR seem to be struggling more than their competition at the moment. Sure, some of this is due to scale effects and limited market segments they operate in, but definitely some of their financial woes are due to high structural costs that are exposed when sales volume dips.
Well, for sure, British mass produced cars have a long and glorious history... of fails.
The entire 70s and 80s was the worst ever with cars barely holding up through the factory doors.
What British car manufacturing is mostly know for is:
* Inferior quality
* Labor disputes running years on end
* Unbelievable mismanagement (government owned or otherwise)
Case in point: British Leyland
en.wikipedia.org
The entire 70s and 80s was the worst ever with cars barely holding up through the factory doors.
What British car manufacturing is mostly know for is:
* Inferior quality
* Labor disputes running years on end
* Unbelievable mismanagement (government owned or otherwise)
Case in point: British Leyland
British Leyland - Wikipedia
Building it in the UK isn't a terrible idea if its going to be a high end car which it might be.
McLaren, Aston Martin, BMW (Mini) and pretty much all F1 teams are based here plus lots of other part suppliers for the likes of Toyota, Nissan and more.
But I can't see them going it alone they are likely to try and team up with another manufacturer putting the tech in their car. Or maybe they will go with a licensing model so people can take the tech for certain models maybe.
I can see the UK going big on a battery gig factory as being highly likely to help fund other industries but time will tell on that.
McLaren, Aston Martin, BMW (Mini) and pretty much all F1 teams are based here plus lots of other part suppliers for the likes of Toyota, Nissan and more.
But I can't see them going it alone they are likely to try and team up with another manufacturer putting the tech in their car. Or maybe they will go with a licensing model so people can take the tech for certain models maybe.
I can see the UK going big on a battery gig factory as being highly likely to help fund other industries but time will tell on that.
As a German citizen, I would say that we have a great automotive industry, but UK also
UK has also relevant car plants (no British Leyland anymore but that is not the main point), Germany has also very good car engineering programs
There is one thing UK has and we have not: The inimitable former Top Gear-, now Grand Tour-Team
Yeah - thanks for your inhuman antique view of society.
New world view - come we invite you - it will be good for us - hence we will be nice to you and support YOU!
Brexit was a narrowly-passed non-binding referendum sold on lies that even as more of them were exposed, successive Tory governments broke their humps to deliver.
If leaders, they could have explained it to the nation that facts had been misrepresented and assumptions changed and to continue would have long standing consequences not in the people’s interests, and then put it to another vote. But besides not being very good at their jobs, there must have been some combination of party motivation, corrupt or stupid group think tunnel vision, or fear or opportunistic survival drive, leading them not to have done so.
It
Uk has everything apple would need building a car - ofCourse it makes more sense doing it in usa - firstly.
it seems hard for you to admit being wrong - fits a car guy ... haha
Uk has everything apple would need building a car - ofCourse it makes more sense doing it in usa - firstly.
One could assume an all-electric vehicle, placing the steering wheel, etc can be be easily done on either side.
I agree in part, on the other things, but don’t place too much emphasis on incentives.
Unlike Amazon whipsawing states with their incentive game, this has particularly not been apples practice.
I can’t recall specifically, but I think it was with regards to a data center, that Apple stated that incentives hadn’t played a part in their location decision.
Unlike Amazon whipsawing states with their incentive game, this has particularly not been apples practice.
I can’t recall specifically, but I think it was with regards to a data center, that Apple stated that incentives hadn’t played a part in their location decision.
That’s just like, your opinion, man
The opposite is true - watch the eu crumble during the pandemic.
UK was always a valuable eu member and has been abused long enough by the eu.
Whole rise of Poland is built on UK openness and friendliness.
I don’t even wanna argue with you - seems you are very narrow minded - and vicious
I guess Brexit is starting to hurt ??
now in the middle of all rumors, we get politicians involved, what a joke
now in the middle of all rumors, we get politicians involved, what a joke
You know theres about 120 countries closer to UK than to the US..
I really dont think Apple Car would be a US only product lol
Thanks for not arguing with me.
Facts are vicious but less so than unsupported assertions.
edit: I do give you credit for quoting The Dude though.
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I would have had more confidence before... prior to seeing how much trouble they have even making wireless charging pads or air tags...
Honda wasn’t due to Brexit though was it? Japan negotiated a free trade deal with the EU and the plant would have shut regardless. It was surplus’s to requirements with that deal.
120 countries, the majority of which will not see an Apple Car on offer for a long long time.
I never said US only. That was your overlay on a statement that clearly speaking of initial launch.
Look at how long it has taken for some countries to approve the ECG feature on the Apple Watch (Australia just now after 2-1/2 years after a group of other countries at the end of 2020); automotive homologation isn’t different from that.
Given the complexities of marketing and servicing a vehicle post-sale, I don’t see the Apple car selling outside the USA at launch and outside a growing handful of wealthy countries for its first generation.
If Apple’s sales goal were mor ambitious, they would need more than underutilized (or expanded) capacity at a single Hyundai plant to do so. Apple’s rumored +3G$ investment would be enough to fund a new plant or two but I imagine the biggest part of that will be to fund engineering, development and testing, and an equity contribution into the Hyundai’s proprietary BEV platform. (Similar for any IEM that they might eventually hook up with.)