Small Discounts
As someone who had to deal with Apple on purchasing 300 iMacs (top of the line, fully loaded) and 100 Macbook Pro 15inches) I can tell you they were pretty dickish to work with and offered a very small discount (maybe 4%).
It's not that small of a drop in the ocean
iPads (using base $500 model)
120000 x $500 = 60,000,000
iPad minis (using base $330 model)
1200000 x $330 = 39,600,000
iPod touch (using base $300 model)
200000 x $300 = 60,000,000
iPhone 5 (using base $649 unlocked)
210000 x $650 = 136,500,000
That's a $296,100,000 million.
Yes, the DoD gets a discount so lets say its around $200,000,000 for the sale ($100 million savings almost).
If that was Samsung or Google, people would be screaming high heaven that Apple is doomed with a sale of this size.
$200 million is a great day for any company, even Apple.
As someone who had to deal with Apple on purchasing 300 iMacs (top of the line, fully loaded) and 100 Macbook Pro 15inches) I can tell you they were pretty dickish to work with and offered a very small discount (maybe 4%).