Now you’re just talking garbage. Moving to different materials, different internal design - just for the enclosure, never mind that the bulk of the expense is in cutting edge fabrication process for the SOC.
The iphone 12, 13, 14 or 15 in your pocket is more powerful than most business laptops sold 2-3 years ago. In something the size of your pocket. With battery life that lasts all day during normal use.
Modern smartphones - ALL OF THEM, not just Apple’s - are incredible feats of engineering and pushing the boundaries of what is possible. That’s why they’re expensive. R&D to develop the SOCs that perform at this level is not free.
Garbage? I think that’s what I just read.
You had to talk about laptops from 2-3 years ago to defend Apple for sticking us with the same phone for 3 years in a row. Changing a camera (within the same real estate), or filling extra gaps in the same housing with more battery they got by shrinking down a chip. Most of this stuff is outsourced and they get deals by committing to purchasing all of these other companies products for multiple years out. They also probably hold a gun to these companies head by threatening to take it all in house for better rates. Smart, but it is what it is, all leads this years “best iPhone we have ever produced”.
Granted, the new tech took R&D and some minor tweaks but changing an alloy, swapping a switch for a button, swapping a usb for lightning, that’s all when you are still running the same chassis and requires very little Change to manufacturing, assembly, supply lines, import/export, boxes, etc.
You are eating it up also. They are going to make billions on cables and usbc - lightning connectors. 😂 Billions! So they can’t make a cheaper phone? Huh?
Auto makers do this quite a bit - apples upgrade this year is equivalent to BMW changing the shape of the fog light (that produce the same light) and using a new formulation for the plastic bumper and adding a little more size to the air filter to help airflow. No one is running out to buy that car when they have last years, it’s the same as last years despite plenty of documented changes and tweaks. Apple die hards though will get that next phone and defend it like they went from the iPhone 4s to the 6+ max.