Odd numbers have now become the "S" variant.
What you meant to say was…
“All numbers have now become the "S" variant.”
Because that’s really what’s happened.
In the last five years, the only upgrade that can even be compared to the upgrade from the 3GS to the 4 or the 4S to the 5 is the 11 series to the 12 series.
That brought the squared off design to the entire lineup, OLED across the entire lineup, 5G across the entire lineup, MagSafe across the entire lineup, and so on.
The XS/XR/11 series were just continuations of the original X, and the 13/14/15 have just been continuations of the 12 era design with some nice improvements here and there.
I think Apple dropped the S scheme so they can do just whatever they want from one year to the next.
well, there’s that, there’s also the fact that there’s really no such thing as an “S” upgrade anymore, because that can mostly apply to all of them.
But also the iPhone 14S Pro Max (or would it be the iPhone 14 Pro S Max?) probably wasn’t the easiest name to market.