Huh? Plasmas dominate the market above 42". It is extremely (prohibitively) expensive to make large LCD screens. LCD screens don't handle fast paced motion (crucial for sports and movies) nearly as well as plasmas (because of slower refresh, LCD becomes blurry where image is changing rapidly), and plasma screens are rated to last around 62,000 hours before burn-in problems. Do some research.
Oops, I totally missed this post until I saw someone else reply to it.
You've got no idea what you're talking about.
Did you post this 2 years ago or is that the last time you looked at large LCDs and Plasmas.
LCDs are cheaper and their stats are rapidly approaching or surpassing plasma in every way except thermals[power] and burn-in where they absolutely destroy Plasma. The low cost 47inch LCD we purchased for our kiosk had a refresh of around 5ms and it played movies just fine. The contrast was also aroud 5K-1.. which is lower then Plasma but you're getting into the rarified upper reaches of where most people will never notice above 5K-1. In short, it was a monster for $2,500 and it looked beautiful. I'd never waste the money on Plasma given the quality of today's LCDs. Plasma will be dead in 2 years. Just go to some place like Crutchfield and search for flat TVs. Look at the count of LCDs to Plasma.. there are like 4x as many LCD models as Plasma these days from any given high end vendor.
Also.. that 62,000 hour rating isn't for burn-in.. it's the expected LIFE of a plasma monitor. That means, the vendor doesn't expect it to work at all after that point. Of course, I've got Server Grade SATA drives with 700,000 Hour MTBF ratings that die after 3 months in a chilled server room so take 62,000 for what it's really worth.
On a different point, I do think another poster had a good point about brand recognition. Apple is a house hold name. People who still won't buy a Macintosh own iPods now and they love them. Apple could make a truely bitchin LCD TV and it would put them in every electronics store (if they were smart about marketing it).
Here's another thought.. I have thought for a while that I'd love a big TV that had a mac built in.. sort of like an iMac for the living room. It makes sense, internet, games, Tivo-like functions, movies, pictures, music.. It really would be the ultimate convergence device. I think I'd have to buy one.
.. here's what just occurred to me. Apple doesn't need to tack $1000 worth of computer onto the LCD. Apple can simply integrate the iTV do-hicky into one. It'd be a brilliant marketing twist because it's relatively cheap to add to a large LCD, it adds value to the product, and it's really only useful if you've got a Real Macintosh in the home office. It also works out since you can upgrade your existing LCD/Plasma to the same technology with the stand alone unit.. if they'd ever release the damn thing.
ffakr