Foldable phones aside, I can see the point of the article.
You can argue that Apple isn't just phones, but truthfully, it IS their stronghold, it's the main device that sucks us into their world. The macbook, the ipad, and especially the watch and airpods are pretty much designed to be extensions of the iPhone.
The iPhone has barely changed in 5 years and that is a problem. It is also a wider problem as a whole, phones in general have pretty much reached their "peak" in a sense which is slowing down innovation. We have the expanded to completely full screens now, there isn't much room for design revamps so all we are getting each consecutive year is 1. upgraded chip and 2. upgraded cameras.
It works now but IMO, I believe there is a gap in the phone market, there will probably be a breakthrough of an all new and innovative device eventually. Just like the iPhone in 2008. People get bored, people like getting new and exciting things. I don't know if it will be flip phones, honestly I doubt it, the issue is is that Apple doesn't seem to be in tune to catch up and that could be a problem, especially for a company who's built itself off it's phones 'prestige' and 'luxury' quality. If the iPhone falls, that could have a knock on affect on the aforementioned products too.
They also aren't making wise decisions branching out (gimmicky headsets the average consumer doesn't care about, especially not in this post-pandemic world) so IDK.
You can argue that Apple isn't just phones, but truthfully, it IS their stronghold, it's the main device that sucks us into their world. The macbook, the ipad, and especially the watch and airpods are pretty much designed to be extensions of the iPhone.
The iPhone has barely changed in 5 years and that is a problem. It is also a wider problem as a whole, phones in general have pretty much reached their "peak" in a sense which is slowing down innovation. We have the expanded to completely full screens now, there isn't much room for design revamps so all we are getting each consecutive year is 1. upgraded chip and 2. upgraded cameras.
It works now but IMO, I believe there is a gap in the phone market, there will probably be a breakthrough of an all new and innovative device eventually. Just like the iPhone in 2008. People get bored, people like getting new and exciting things. I don't know if it will be flip phones, honestly I doubt it, the issue is is that Apple doesn't seem to be in tune to catch up and that could be a problem, especially for a company who's built itself off it's phones 'prestige' and 'luxury' quality. If the iPhone falls, that could have a knock on affect on the aforementioned products too.
They also aren't making wise decisions branching out (gimmicky headsets the average consumer doesn't care about, especially not in this post-pandemic world) so IDK.
Last edited: