Although I am a shareholder and would be affected by changes in Apple's tax avoidance schemes, I think it's time the American companies started acting honourably in Europe.
It's not just Apple, it's Google, Hewlett-Packard, Dell, Microsoft, Starbucks, McDonalds, Disney, Facebook, eBay, Amazon... and Ireland isn't the only tax haven, Luxembourg and Netherlands have done some dodgy deals as well.
As an example, Amazon attributed $7.29bn of its 2013 income to the UK and yet paid just £4.2m in tax. In England we call this 'taking the pïss'.
None of this is technically illegal, however the British chancellor describes the activities as "morally repugnant" and has announced plans to introduce a diverted profits tax aimed at large companies that artificially shift income offshore.
If the matter is resolved in an equitable manner then American businesses will overall pay more tax, countries like Italy and the UK will collect an increased amount in corporation tax based on the volume of business carried out in their region, and countries like Ireland and Luxembourg will be losers.
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