Foolish to Announce Sept 9
If this product isn't going to hit the streets until 2015, it is foolish to announce it next Tuesday. Yes, everyone knows it's coming so why not talk about it. BUT, Apple runs the risk of sounding like Chicken Little and causing an underwhelming debut once it does arrive ("Oh...that's the thing they talked about months ago..yawn.")
If this product isn't going to hit the streets until 2015, it is foolish to announce it next Tuesday. Yes, everyone knows it's coming so why not talk about it. BUT, Apple runs the risk of sounding like Chicken Little and causing an underwhelming debut once it does arrive ("Oh...that's the thing they talked about months ago..yawn.")