There's a smart watch slideshow in this article:
http://www.cnn.com/2014/09/02/tech/mobile/smartwatches/index.html?hpt=hp_t4 that has, arguably, better-looking designs.
However, even looking through those, I just don't see it. Watches are jewelry with 100+ years of design diversity deeply entrenched in all consumers. Can a singular design even from Apple move the masses to all conform to a single watch design? One might say, "But Apple did it with a phone" to which I'd offer a phone is NOT jewelry.
When I was in college, I worked in retail jewelry. When it came to selling watches, one of the main buying drivers was a unique look
NOT looking like the same watch worn by everyone else. Next time you are in a public place (airport, mall, etc) do a subjective, very localized, visual survey and note the diversity of watch designs on people's arms: every size, every shape, every color, diverse functionality, etc. Why are those people- which are not the Apple fans here- going to give up the design diversity to comply with a single design? If we think they will, the iUniform must be right on it's heels.