How does Bloomberg speculation = "likely"? Seems they're just guessing like everyone else.
Sounds like the reporter spoke w/ someone at Appel PR "off the record," as I haven't seen any official statements by Apple reflecting the below quote and I don't know why a professional journalist would quote Apple unless they spoke w/ someone there or want to get fired and disgraced:
The company also may be trying to manage expectations for the new device, signaling that it's more of an accessory instead of a category that stands by itself.